In a strategic move to enhance its television division, Imagine Entertainment has announced the appointment of Max Greenspan as Senior Vice President at Imagine Television. This addition aims to bolster production and development efforts alongside Natalie Berkus, who continues her role overseeing key series such as The ‘Burbs for Peacock and The Ms. Pat Show for BET+. Greenspan brings extensive experience from Creative Engine Entertainment, where he contributed to Emmy-nominated projects like Yellowjackets and secured high-profile deals with renowned creators. Meanwhile, Rachel Yuan has been promoted to Manager, reflecting her significant contributions, including securing rights to the sci-fi novel Godfall after a competitive bidding war.
Max Greenspan’s professional journey includes a three-year tenure at Drew Comins’ Creative Engine Entertainment, where he served as Vice President of Production & Development. During this time, Greenspan was instrumental in advancing several critically acclaimed projects, including the Emmy-nominated Showtime series Yellowjackets. His expertise also extended to negotiating major sales for ventures proposed by prominent figures such as Lena Dunham, Chris Van Dusen, and Graham Moore. Notably, Greenspan played a pivotal role in acquiring the article that inspired The Stowaway, an upcoming Apple TV+ series featuring Oscar-winning actor Isaac.
Rachel Yuan's promotion to Manager highlights her crucial involvement in various successful endeavors within Imagine Television. Over the past two years, Yuan has demonstrated exceptional skill in securing valuable intellectual property, most notably winning the rights to the science-fiction novel Godfall following a fierce 10-way bidding contest, with Imagine principal Ron Howard set to direct. Additionally, Yuan is actively engaged in developing The Gringo Hunters for Netflix and spearheading a reboot of Friday Night Lights for Peacock.
Natalie Berkus remains integral to Imagine Television’s ongoing success, maintaining oversight of popular shows like The ‘Burbs and The Ms. Pat Show. Her responsibilities extend beyond supervision, as she also serves as an executive producer for these series, ensuring their continued popularity and relevance.
This expansion and restructuring reflect Imagine Television's commitment to fostering innovative content and nurturing talent. Under the guidance of Kristen Zolner, President of Imagine Television, Greenspan, Yuan, and Berkus are poised to lead the company into a new era of creative excellence, leveraging their combined expertise to produce compelling narratives across multiple platforms.