Italian football's top division, Serie A, is making significant strides in the United States with live broadcasts set to air on major networks such as CBS Television Network and Paramount+. Highlighting this growth, Juventus, a 36-time champion, will face Genoa, Italy’s oldest existing football team, in a match scheduled for Saturday, June 29. This event will include a pre-match show across both platforms. The following weekend, Parma, another storied club, hosts Inter Milan, defending champions of Serie A, with additional post-match coverage. These matches represent the third and fourth Serie A games ever broadcast live on North American network television, building upon previous successes like Parma vs. Milan and Juventus vs. Bologna. Alongside these matches, CBS Sports will provide a preview of the Paramount+ docuseries PULISIC.

Serie A's visibility in North America has been bolstered by strategic partnerships with major broadcasters. Through CBS and Spanish-language FOX Deportes, over 1,000 hours of programming have been delivered in the first half of the 2024/2025 season alone. Additionally, SiriusXM radio now offers live broadcasts of two Serie A games per week, marking the league's first-ever U.S. radio deal. These initiatives underscore Serie A's dedication to expanding its reach within the United States.

The impact of these efforts is evident in the growing fan base. As of January 2025, the cumulative live audience for Serie A matches has surged by 50% year-on-year, reflecting increasing interest among U.S. sports fans. With more than 32 million fans in North America, Serie A continues to solidify its presence through extensive broadcast distribution and digital engagement strategies. This broadened access aims to captivate new audiences while deepening the connection with existing supporters.

In conclusion, the collaboration between Serie A and prominent U.S. media outlets represents a pivotal moment in elevating Italian football's profile across the Atlantic. By leveraging diverse platforms and innovative content offerings, Serie A is not only reaching wider audiences but also fostering a vibrant community of enthusiasts who are eager to experience the passion and excitement that define the league.