Unlocking the Power of Targeted Advertising: Experian Audiences Now Available on FreeWheel

In a significant move that promises to revolutionize the advertising landscape, Experian has announced the integration of its Experian Audiences platform with FreeWheel, a leading global technology platform for the TV advertising industry. This strategic partnership empowers advertisers to access a wealth of data-driven insights, enabling them to craft highly personalized and impactful campaigns across linear, digital, and advanced TV platforms.

Elevating Advertising Strategies with Precision and Personalization

Harnessing the Power of Experian Audiences

Experian, a renowned leader in data and analytics, has curated a comprehensive suite of 2,400 ready-to-use audiences spanning 15 data verticals, including demographics, lifestyle and interests, retail purchases, and automotive preferences. With this integration, FreeWheel's customers can now seamlessly access and leverage Experian's robust audience data to create and activate targeted campaigns that resonate with their desired consumer segments.By tapping into Experian's extensive data resources, advertisers can gain a deeper understanding of their target audiences, enabling them to craft personalized messaging and deliver highly relevant content. This level of precision and personalization is crucial in today's fragmented media landscape, where consumers demand experiences that cater to their unique preferences and behaviors.

Streamlining the Advertising Ecosystem

The integration of Experian Audiences within FreeWheel's sell-and-buy-side programmatic advertising platforms simplifies the process for advertisers. They can now access the data they need to create and activate targeted campaigns across linear, digital, and advanced TV channels, all from a single, centralized platform.This seamless integration eliminates the need for advertisers to navigate multiple data sources and platforms, streamlining their workflow and enabling them to focus on delivering impactful campaigns. By leveraging the power of FreeWheel's technology, advertisers can unlock new opportunities to reach their target audiences with greater efficiency and effectiveness.

Driving Measurable Impact and Effectiveness

The collaboration between Experian and FreeWheel empowers advertisers to move beyond broad, one-size-fits-all approaches and embrace the power of personalization. By tapping into Experian's rich audience data, advertisers can build highly targeted and personalized campaigns that precisely reach the right consumers.This level of precision not only enhances the relevance of the advertising content but also drives measurable impact and improved effectiveness. Advertisers can now track the performance of their campaigns with greater accuracy, enabling them to optimize their strategies and maximize the return on their advertising investments.

Unlocking the Future of Targeted Advertising

The integration of Experian Audiences on the FreeWheel platform represents a significant step forward in the evolution of targeted advertising. By bridging the gap between data-driven insights and seamless campaign activation, this partnership paves the way for a new era of personalized and impactful advertising experiences.As the media landscape continues to evolve, the ability to reach the right consumers with the right message at the right time will be a crucial competitive advantage. The Experian-FreeWheel collaboration positions advertisers at the forefront of this transformation, equipping them with the tools and data they need to navigate the complexities of the modern advertising ecosystem and deliver campaigns that truly resonate with their target audiences.