Weaving a narrative of enduring partnership, Gray Television and The Walt Disney Company have inked a deal to extend their network affiliations for 25 key markets until the end of 2028. This strategic move underscores a commitment to delivering unparalleled content and fostering community engagement across the United States.

Elevating Local Broadcasting with Premier Network Programming

The renewed agreement signifies an era of collaboration between two media giants, Gray Television and Disney, aimed at enhancing the broadcast landscape. With this extension, Gray’s ABC affiliates will continue to serve as vital conduits for high-quality entertainment, news, and sports programming in communities nationwide.

Pioneering Media Alliances for Community Impact

For decades, Gray Television has been a cornerstone of local broadcasting, reaching nearly 36 percent of U.S. television households. This new pact with Disney reinforces Gray’s dedication to public service and community outreach. Pat LaPlatney, Gray’s president and Co-CEO, emphasized the significance of this partnership, highlighting the mutual goal of serving audiences with excellence.The relationship between Gray and Disney is built on a foundation of trust and shared values. By extending these affiliations, both entities aim to provide viewers with a blend of national and local content that resonates deeply within each market. From Florida to Wisconsin, Ohio to Texas, these stations play a crucial role in informing and entertaining millions of Americans daily.

Empowering Local Stations with National Reach

Susi D’Ambra-Coplan, SVP of Affiliate Relations at Disney, expressed pride in the ongoing partnership. The agreement ensures that Gray’s stations can leverage Disney’s top-tier network shows, news segments, and sporting events. This synergy allows local broadcasters to offer comprehensive programming that caters to diverse audience preferences.Moreover, the extended affiliation provides Gray’s stations with the resources needed to enhance their own original content. By combining Disney’s global appeal with Gray’s deep-rooted local presence, these stations are better equipped to address the unique needs and interests of their communities. Whether it’s covering local events or providing critical information during emergencies, these stations stand as pillars of support.

A Comprehensive Network Spanning Key Markets

The renewal covers a wide array of markets, from Tampa-St. Pete in Florida to Rapid City in South Dakota. Each station plays a pivotal role in its respective community, offering a mix of national and local content that keeps residents informed and engaged. For instance, WWSB in Sarasota delivers breaking news while KOLO-TV in Reno brings sports coverage that captivates audiences.In markets like Toledo, Ohio, and Fort Wayne, Indiana, these stations serve as vital links between the community and the world. They bridge gaps by providing essential services such as emergency alerts, educational programs, and cultural events. The diversity of these markets underscores the importance of tailored content that reflects the unique character of each region.

Looking Ahead: A Bright Future for Broadcast Partnerships

As the media landscape continues to evolve, partnerships like this one between Gray Television and Disney remain crucial. They ensure that quality content reaches audiences in meaningful ways. The extended agreements not only benefit the stations but also the communities they serve, fostering a stronger connection between broadcasters and viewers.By embracing this renewed alliance, Gray and Disney set the stage for innovative programming and enhanced viewer experiences. As technology advances and consumer habits change, these collaborations will be instrumental in shaping the future of broadcasting. Together, they pave the way for a brighter, more connected tomorrow.