The historic bar, Victor’s, bid farewell with an unforgettable 24-hour celebration that stretched from New Year's Eve into the afternoon of New Year's Day. The venue, known for its vibrant atmosphere and community spirit, saw patrons reveling well past midnight, creating lasting memories until nearly noon. Manager Luis Hernandez reflected on the event as both chaotic and successful, highlighting the bar's legacy and the emotional response it elicited from longtime visitors.
The final night at Victor’s was nothing short of extraordinary. Patrons lingered long after the clock struck midnight, dancing and drinking until the morning sun rose. The dance floor remained lively, and the DJ continued to play music well into the daylight hours. By mid-morning, the once pristine walls were adorned with scattered decorations, and the bar staff managed a few incidents but overall maintained a festive atmosphere. This extended party marked the end of a six-decade run for a place that had become a cornerstone of Milwaukee nightlife.
Victor’s origins trace back to the 1940s when Casey Jones ran a bar called The Green Parrot on East State Street. His son, Victor, took over in the 1960s and moved the establishment to its current location in 1966. Over the decades, it became a beloved institution where countless relationships blossomed and friendships were forged. On this last night, Vic Jones, one of Victor’s sons, expressed astonishment at the turnout, acknowledging that they hadn’t anticipated such a busy farewell. He reminisced about celebrating his 40th New Year’s Eve at the bar and looked forward to retirement.
As the party wound down, many patrons shared stories of how Victor’s had shaped their lives. Former DJ Austin Mikula returned for the closing event, emphasizing the bar’s unique status as a staple in the Milwaukee scene. For him, there was no other place quite like it. Despite the bittersweet emotions, the overriding message of the night was simple: just have fun. The building and parking lot are valued at approximately $1.7 million, and while there has been some interest from potential buyers, no concrete plans have emerged yet.
Luis Hernandez, who has worked at Victor’s for eight years, including six as manager, described the event as “nuts” but also incredibly rewarding. He had promised Vic Jones he would see it through to the end, and in return, Jones supported him wholeheartedly. As the hours counted down, Hernandez reflected on the significance of the place, noting that for many, it had become a refuge. “It’s been a blast,” he said, summing up the experience. The closure of Victor’s marks the end of an era, leaving behind a legacy of joy, connection, and unforgettable moments.