Vizio and Fox Entertainment Forge Groundbreaking Partnership to Elevate Rescue: HI-Surf Series

Vizio, the renowned consumer electronics company, has announced an expanded partnership with Fox Entertainment, leveraging its comprehensive suite of ad storytelling capabilities to support the launch of the new lifeguard action series, Rescue: HI-Surf, which is set to air on Fox in the United States.

Elevating the Viewing Experience with Innovative Smart TV Integrations

Captivating Home Screen Presence

Vizio's Home Screen will serve as the launchpad for the Rescue: HI-Surf campaign, where millions of viewers will be greeted with custom creative across high-impact units, including Hero, Discover, and Recommends. This strategic placement ensures that the series' premiere and regular Monday timeslot are prominently featured, driving awareness and engagement among Vizio's vast audience.Furthermore, the campaign will utilize Vizio's innovative Home Screen Spotlight unit to deploy a custom Animation creative, providing viewers with a unique and highly engaging experience. This integration marks the first time Fox has leveraged Vizio's Animation capabilities on the Home Screen, showcasing the depth of the partnership and the commitment to delivering cutting-edge experiences.

Extending Reach Across Streaming Platforms

Complementing the Smart TV Home Screen experience, Fox is also leveraging Vizio's CTV Video capabilities to reach viewers across various ad-supported streaming environments. The campaign will feature a series of 15-second and 30-second video spots that will be distributed across Vizio's WatchFree+ and AVoD partner apps, further expanding the series' visibility and accessibility.

Driving Multiplatform Engagement

The integrated campaign not only drives awareness for the Rescue: HI-Surf series premiere and its regular timeslot but also encourages viewers to tune in to the show the next day on Hulu. This cross-platform approach ensures that audiences can engage with the content on their preferred devices and platforms, seamlessly transitioning from the Smart TV Home Screen to the on-demand streaming experience.

Unlocking the Power of the Smart TV Home Screen

"TV audiences are more fragmented than ever, so the Home Screen provides an opportunity to reach people before they start splitting off into streaming environments," explains Sean Booker, Head of Media & Entertainment, National Advertising Sales at Vizio. "Fox is a longtime partner, and this expanded campaign brings the full impact of the Smart TV Home Screen to help the company reach audiences with creative executions that drive multiple media objectives."The strategic partnership between Vizio and Fox Entertainment underscores the growing importance of the Smart TV Home Screen as a powerful platform for content discovery, audience engagement, and multiplatform integration. By leveraging Vizio's comprehensive ad storytelling capabilities, Fox is able to create a seamless and immersive viewing experience for its Rescue: HI-Surf series, effectively capturing the attention of Vizio's vast user base and driving increased viewership and engagement.