In a remarkable twist of fate, Miami-native Orlando Mendez, an aspiring actor, found his true calling in the world of country music after the pandemic shuttered live entertainment in 2020. Embracing his love for the genre, Mendez reinvented himself as the "Cuban Cowboy," captivating audiences across Florida and beyond with his unique blend of Latin and country influences.

Bringing Country Music to Miami's Vibrant Nightlife

When the world went into lockdown, Mendez seized the opportunity to hone his musical skills, teaching himself to play the guitar through YouTube tutorials. As restrictions began to lift, the 28-year-old assembled a band and started booking gigs in South Florida and other parts of the state, introducing country music to bars and venues that had never before hosted such acts."We brought country to a lot of bars that never had country before, a lot of these bars that are staples here in Miami but never really had a country act," Mendez recounted. "We started playing country music, and I think it was just the right place, right time. Got a momentum and started building quickly."Mendez's success in bringing country music to Miami's vibrant nightlife scene has paved the way for the highly anticipated Country Bay Music Festival, scheduled for November 9-10 at the historic Miami Marine Stadium. As a Miami native who grew up listening to country music in a city where the genre was not as prevalent, Mendez is thrilled to see the country music scene flourish in his hometown.

Embracing the Country Bay Music Festival

Mendez is set to perform at the Country Bay Music Festival, which boasts an impressive lineup of headliners, including Zac Brown Band, Carrie Underwood, Dustin Lynch, Diplo presents Thomas Wesley, Chase Rice, and Chris Janson. Other notable performers include Niko Moon, Gabby Barrett, Chayce Beckham, Parmalee, Chase Matthew, Redferrin, Owen Riegling, Willie Jones, RVSHVD, and Dee Jay Silver."It was an incredible festival with a lot of great sights and an incredible atmosphere, and this year, I'm expecting them to take a step up," Mendez said, reflecting on his experience at last year's event.The success of the inaugural Country Bay Music Festival has proven that there is a growing demand for country music in Miami, a city traditionally known for its Latin, hip-hop, and electronic music scenes. Organizer Nelson Albareda, the CEO of Loud and Live, believes that the festival's continued success could earn it a permanent spot in Miami's vibrant music landscape, alongside iconic events like Rolling Loud and Ultra Music Festival.

Embracing His Cuban-American Heritage

Mendez's journey to country music stardom has been further bolstered by his appearance on "The Voice" in 2022, where he impressed the judges with his cover of Luke Combs' "Beer Never Broke My Heart." The experience prompted Mendez to make the move to Nashville, the epicenter of country music, where he has since released a single called "Motherland" and an EP with five songs, exploring his experiences as a Cuban-American.Mendez's acting background, honed during his time at the University of Florida's theater school, has played a crucial role in developing his captivating stage presence. As the "Cuban Cowboy," Mendez seamlessly blends his Latin heritage with his newfound passion for country music, captivating audiences and carving out a unique niche for himself in the industry.

Diversifying Miami's Music Scene

The success of the Country Bay Music Festival has also highlighted the growing diversity of Miami's music scene. Albareda, the festival's organizer, noted that more than a third of all country music fans in the U.S. identify as people of Latin descent, and the festival's audience reflected this diversity, with a significant presence of Hispanic attendees."You could definitely see Miami representing at the festival," Albareda said. "There were a lot of Hispanic faces."The festival's unique location at the Miami Marine Stadium, with its stunning views of the Biscayne Bay and the city's skyline, has also contributed to its allure. Last year's event drew more than 20,000 people over two days, and Albareda is expecting a similar turnout this year, with the added attraction of anchorage access passes for fans who wish to attend the festival by boat or yacht.The success of the Country Bay Music Festival has not gone unnoticed, with agents and artists alike expressing their enthusiasm for the event. Albareda noted that the festival's positive reception has made it much easier to book performers for this year's edition, as artists are eager to be a part of the growing country music scene in Miami.As the city continues to evolve and attract a diverse population, the Country Bay Music Festival stands as a testament to the power of music to bring people together and celebrate the rich cultural tapestry that defines Miami's vibrant identity.