Liz Fox Roseberry's career transformation from a graphic designer to a renowned jewelry artist is nothing short of remarkable. Initially working in graphic design for over a decade, she found herself disenchanted with the profession and made the bold decision to quit without a concrete plan. This leap of faith led her to discover her true passion—designing earring jackets using wire sculptures. Within two years, her creations gained widespread acclaim, resulting in nearly 20,000 Etsy sales and an impressive following on TikTok. Her work has even been featured on Lily Collins in the popular series "Emily in Paris." Through perseverance and creativity, Fox Roseberry has built a thriving business that continues to grow.
A New Chapter Unfolds in Austin, Texas
In the heart of Austin, Texas, during the early months of 2021, Liz Fox Roseberry stood at a crossroads. After more than a decade in graphic design, she felt increasingly disconnected from her work. The pandemic only heightened her desire for change. With no immediate plan, she took a leap of faith and left her stable job, hoping to find something more fulfilling within six months. However, as time passed, she turned to contract work to sustain herself financially while exploring new creative avenues.
Her breakthrough came unexpectedly during a visit to New York, where she encountered an Alexander Calder exhibit featuring intricate wire sculptures. Inspired by these delicate pieces, Fox Roseberry returned home and began experimenting with wire designs. What started as a simple hobby quickly evolved into a passion project. She crafted unique earring jackets, which became an instant hit on TikTok. Encouraged by the positive response, she launched her Etsy shop in February 2023, and demand skyrocketed almost immediately.
Fox Roseberry’s creations are handcrafted masterpieces, ranging from simple shapes like bows and circles to more complex designs such as snakes and Saturns. Each piece is meticulously designed, often incorporating beads for added flair. Her commitment to quality and innovation has not only garnered a loyal customer base but also caught the attention of celebrities. One of her proudest moments was seeing Lily Collins wear her earrings in "Emily in Paris," thanks to her brother Daniel Roseberry, the creative director of Schiaparelli.
An Entrepreneurial Spirit Continues to Flourish
As Fox Roseberry’s business grew, so did her team. Initially a one-woman operation, she now leads a team of five, including her husband, who joined after quitting his job as a web developer. Together, they are expanding the brand, aiming to launch their own website and scale up production. Despite the challenges of meeting high demand while maintaining her standards, Fox Roseberry remains committed to her vision. Her perfectionism ensures that every piece leaving her workshop meets her exacting standards, preserving the integrity of her brand.
The future looks bright for Fox Roseberry. With plans to introduce new products and potentially expand beyond earring jackets, she envisions limitless possibilities for her business. Her journey serves as a powerful reminder that sometimes, taking a risk can lead to unexpected and rewarding opportunities. For aspiring entrepreneurs and creatives alike, Fox Roseberry’s story offers inspiration and hope, proving that passion and perseverance can pave the way to success.