FuboTV, the leading sports-first live TV streaming platform, is making significant strides in the advertising realm. With the introduction of four new interactive Connected TV (CTV) ad formats, the company is committed to driving audience ad engagement to new heights. These personalised and dynamic experiences are part of Fubo's continuous pursuit of ad innovation and overall strategy to connect, interact with, and convert premium audiences.

Revolutionize Your Advertising with FuboTV's Interactive CTV Ads

Transactional: Unlock the Path to Purchase

Video spots now come equipped with a custom overlay featuring a QR code, serving as a direct gateway to a desired URL and the path of purchase. This innovative feature allows viewers to seamlessly transition from watching a sports event to making a purchase with just a few clicks. It provides a convenient and immersive shopping experience right within the context of the TV viewing. For example, during a live football game, viewers can spot an ad for sports equipment with a QR code that leads them directly to the brand's online store to buy the exact gear they saw in the ad.Moreover, this transactional ad format has shown remarkable results in increasing purchase intent. Studies have indicated that it can lead to a significant boost in purchase decisions, as viewers are presented with a clear and easy way to take action.

Gamified: Engage and Entertain Simultaneously

Brands have the opportunity to embed themed trivia questions or polls directly into video spots without disrupting the streaming experience. While watching the spot, audiences are captivated by the trivia question and can easily scroll on their remote to select a response. This not only adds an element of fun and interactivity but also keeps the viewers engaged throughout the ad. For instance, in an ad for a new movie, viewers can participate in a trivia game about the movie's plot or characters. After answering, they can reveal the correct answer and feel a sense of accomplishment.The gamified ad format has been proven to enhance brand awareness by 33 percent and increase purchase intent by 47 percent compared to standard video ads. It creates a memorable and engaging experience that leaves a lasting impression on the viewers.

Rotating Carousel: Showcase Multiple Creations

A scrollable carousel featuring products, branding, and more allows advertisers to present multiple iterations of creative and messaging within a single ad unit. Viewers can press left or right on their remote to advance the carousel while watching the enhanced commercial spot. This provides a comprehensive view of the brand's offerings and allows for more in-depth exploration. For example, in an ad for a fashion brand, the carousel can showcase different outfits, allowing viewers to easily switch between them and get a better sense of the brand's style.The rotating carousel format offers advertisers greater flexibility in presenting their products and messaging, increasing the chances of capturing the viewer's attention and driving interest.

Geo-locator: Tailor Ads to Regional Audiences

Audiences are served real-time, creative tailored to their regional geo-locations, making a single video spot more relevant. Advertisers can promote specific business locations within this creative overlay, custom-designed for each campaign. During a local sports event, viewers will see ads that are specifically targeted to their area, highlighting nearby business locations. For instance, if a viewer is in a particular city, they will see ads for local restaurants or sports facilities that are relevant to their location.This geo-locator feature enhances the relevance of the ads and increases the likelihood of attracting the attention of local audiences.“As CTV continues to evolve, brands are realizing the importance of connecting with audiences in more meaningful ways than on linear TV,” commented Dina Roman, SVP, global ad sales and operations, Fubo. “Our interactive formats, such as transactional and gamified ads, are the next step in our ad innovation journey, helping advertisers achieve better results on our premium CTV platform.”