In a bold move to cement its position as a leading global media powerhouse, Fuji Television has announced a comprehensive strategy that encompasses co-production, co-promotion, and strategic partnerships with overseas studios and platforms. The network's vision extends beyond traditional boundaries, as it seeks to leverage its expertise in content creation and media linkage to drive growth and expand its international footprint.

Fuji TV's Transformative Global Agenda: Forging Partnerships, Diversifying Content, and Conquering New Markets

Embracing Co-Production and Co-Promotion: Fuji TV's Collaborative Approach

Fuji TV's global strategy revolves around a collaborative approach, where the network will actively engage in co-production and co-promotion of high-profile drama series, short dramas, and short music content. This strategic shift reflects the network's recognition of the value in leveraging international partnerships to create content that resonates with audiences worldwide.One such collaboration is the co-production of the Japanese remake of the acclaimed Thai series "Girl from Nowhere." By preserving the key elements of the original while incorporating new aspects, Fuji TV aims to captivate audiences with a fresh take on the beloved story. Additionally, the network will acquire five revenge dramas, further diversifying its content offerings.

Expanding into Asia: Fuji TV's Foray into New Markets

Fuji TV's global ambitions extend beyond co-production and co-promotion. The network has set its sights on the rapidly growing Southeast Asian entertainment market, including Vietnam, as a strategic foothold for international expansion. By co-producing short music content for children featuring the beloved characters Gachapin and Mukku, Fuji TV seeks to leverage the popularity of Japanese culture and characters in the region.This move not only secures a new revenue stream for the network but also enhances its international brand power and strengthens its presence in the global market. Collaborating with POPS Worldwide, a leading Southeast Asian media company, Fuji TV will produce and distribute content tailored to the latest trends and market demands, ensuring a seamless integration into the local entertainment landscape.

Diversifying Business Ventures: Fuji TV's Co-Creation Initiatives

Fuji TV's global strategy extends beyond content production and distribution. The network has announced a policy to engage in diverse businesses through co-creation with overseas studios and platforms. This multifaceted approach reflects the network's commitment to exploring new avenues for growth and innovation.By leveraging its expertise in content creation and media linkage, Fuji TV aims to venture into uncharted territories. The network's collaboration with PLAYLIST and Kakao Entertainment in South Korea exemplifies this strategy, as the partners explore the burgeoning market for short dramas. Combining PLAYLIST's knowledge and Kakao's expertise in webtoons, Fuji TV seeks to pioneer new content formats that cater to evolving viewer preferences.

Fuji TV's Visionary Approach: Developing Original IPs and Fostering Global Partnerships

At the heart of Fuji TV's global strategy lies a commitment to developing original intellectual properties (IPs) in collaboration with overseas studios and platforms. This approach goes beyond the traditional model of remaking each other's IPs, as the network seeks to create unique content that can lead to film adaptations, including live-action dramas and animations.Koji Ishii, the Senior Executive Director and head of the Content Business Strategy Department at Fuji TV, emphasized the importance of this strategy. By cultivating original IPs through international partnerships, the network aims to establish a concrete and continuous IP business model, ensuring a sustainable and impactful presence in the global entertainment landscape.Fuji TV's global ambitions are further bolstered by its strategic partnerships with industry leaders from Thailand, South Korea, and Southeast Asia. Through these collaborations, the network gains valuable insights, leverages complementary expertise, and explores new avenues for content creation and distribution.As Fuji TV embarks on this transformative journey, the network's commitment to innovation, collaboration, and global expansion sets the stage for a new era of content dominance, where boundaries are transcended, and audiences worldwide are captivated by the network's visionary approach.