In Germany, public and private broadcasters are uniting with various organizations to establish a framework for the introduction of DVB-I. This initiative aims to simplify the transition from linear television to streaming by integrating these platforms more seamlessly. Dr Thorsten Schmiege, President of the Bavarian Regulatory Authority for New Media (BLM), emphasized the significance of this new standard, which enhances findability, user experience, and resource efficiency. As coordinator of the Innovation and Infrastructure Committee, Schmiege leads discussions with stakeholders at a round table to prepare for the market launch.

Revolutionizing Television Viewing in Germany

During the golden autumn of innovation in media technology, German broadcasters and regulatory bodies have joined forces to pioneer the DVB-I standard. This open technology allows viewers to enjoy linear television through IP streaming without needing separate apps. It also integrates programs from diverse channels—cable, satellite, and antenna—with pure IP streaming directly on television sets. Audiences will benefit from an intuitive interface offering familiar access to content alongside enhanced services and guides.

The 'DVB-I Round Table,' initiated in 2024, involves key players such as ARD, ProSiebenSat.1 Media, RTL Deutschland, ZDF, and others. Since early 2025, working groups have been addressing detailed aspects like product specifications, service list management, fair access for providers, device certification, and a roadmap towards deployment. The project office, located at Bayerische Medien Technik, coordinates these efforts while the Deutsche TV-Plattform's task force develops technical profiles for receivers.

From a journalistic perspective, this development signifies a monumental shift in how we consume media. By merging traditional broadcasting with modern streaming technologies, DVB-I not only preserves the simplicity of direct access but also enriches viewer experiences with additional features. This harmonious blend could set a global precedent for future media consumption trends, encouraging other nations to adopt similar advancements. Ultimately, it demonstrates that collaboration between regulators and industry leaders can drive meaningful progress in delivering high-quality content efficiently.