In an exciting yet bittersweet announcement, the annual Girl Scout Cookie season has officially begun. This year marks the final production run for two beloved flavors: S’mores and Toast-Yay!, which will retire after this season. Despite the loss of these treats, fans can still enjoy classic favorites such as Thin Mints, Samoas, and Tagalongs. The 2025 season runs from January through April, offering girls a platform to develop essential entrepreneurial skills.
On a crisp Tuesday in early January, the Girl Scouts of the USA (GSUSA) unveiled the eagerly awaited cookie lineup for the 2025 season. Among the highlights is the farewell to two iconic flavors—S’mores and Toast-Yay!. These cookies will be available for one last time before they are phased out in 2026. S’mores, known for their graham sandwich cookies filled with chocolate and marshmallow, and Toast-Yay!, featuring French toast-flavored treats dipped in icing, have garnered immense popularity over the years.
Despite the discontinuation of these flavors, traditional favorites like Thin Mints, Samoas, and Tagalongs continue to delight customers. Notably, there are no new additions this season. In 2023, Raspberry Rally was introduced but quickly discontinued due to supply issues and unauthorized resales on platforms like eBay, where prices soared astronomically.
The cookie program remains a cornerstone of GSUSA’s mission to empower young girls. Through selling cookies, participants learn crucial life skills such as goal-setting, money management, teamwork, and decision-making. Wendy Lou, GSUSA’s chief revenue officer, emphasized the importance of this tradition in fostering leadership and confidence among girls.
To purchase cookies, visit girlscoutcookies.org or text COOKIES to 59618 for local booth locations. Online orders for direct shipment open on February 21.
From a reader's perspective, the discontinuation of popular flavors serves as a reminder of the transient nature of traditions. It underscores the value of cherishing moments while they last. Moreover, the cookie-selling program exemplifies how practical experiences can shape future leaders, instilling valuable skills that extend far beyond the sale of a simple treat.