The fusion of global sounds and cultural heritage has never been more powerful. Indian-American artist Hanumankind, known for his viral hit "Big Dawgs," teams up once again with producer Kalmi and director Bijoy Shetty to release a new track that promises to redefine the boundaries of contemporary rap. With an RIAA platinum certification under their belt, this trio is set to captivate audiences worldwide with their latest single, “Run It Up.” The song's debut comes as a testament to HMK's relentless drive and innovative vision, blending traditional elements from Kerala with modern hip-hop beats.

Experience the Unmatched Vibe and Vision of Hanumankind

A Journey Across Continents

Born Sooraj Cherukat in Kerala, Hanumankind spent his early years in Houston before relocating to India in 2012. This unique upbringing provided him with a rich tapestry of influences, shaping his distinctive style. His decision to return to India was driven by a desire to explore his roots while pursuing a career in music. After working at Goldman Sachs, HMK signed with Def Jam India/Capitol Records, marking a significant milestone in his artistic journey. His upcoming performance at Coachella further underscores his growing prominence on the global stage.Hanumankind's rise to fame has been nothing short of meteoric. The success of "Big Dawgs" propelled him into the spotlight, earning RIAA platinum status within six months. The song's infectious energy resonated with listeners across platforms, ending 2024 as one of Spotify's top 10 most streamed rap tracks. This achievement solidified his position as a formidable force in the industry. Now, with "Run It Up," he aims to surpass previous milestones and establish a new benchmark for innovation and authenticity.

Inspiration Behind the Stage Name

The name Hanumankind carries deep significance, reflecting the artist's commitment to bridging cultures. In an interview with Rolling Stone, HMK explained the choice: "I do like what the name Hanuman implies when it comes to the Hindu deity because he personifies honor, courage, and loyalty. He puts it all on his chest. From this side of the world, Hanuman is a name that so many people know. Even if you don’t hold the same path, everyone has seen it or heard it or is aware of it. It’s something that everyone can associate with being Indian. And mankind is the rest of the world. It was a combination of both things. To bring two things together in a way that ties into my purpose."This duality is evident in his music, where traditional instruments like the chenda from Kerala seamlessly integrate with modern production techniques. The result is a sound that feels both timeless and cutting-edge, appealing to diverse audiences. The title "Run It Up" encapsulates this spirit of pushing boundaries and striving for excellence. Through his lyrics, HMK conveys a message of unwavering determination and self-belief. "There ain’t a person alive that be matching the vibe/And it honestly ain’t even fair," he raps over intense drumming. This confidence is not just bravado but a reflection of his genuine passion and dedication to his craft.

Anticipation Builds for the Music Video Premiere

Fans eagerly await the full music video for "Run It Up," set to premiere at 12:52 a.m. Eastern on March 7. Directed by Bijoy Shetty, the visual narrative promises to be as impactful as the music itself. The collaboration between HMK, Kalmi, and Shetty has consistently delivered high-quality content that resonates with viewers. Their ability to blend storytelling with musical expression creates a multi-dimensional experience that goes beyond just listening to a song.The anticipation surrounding "Run It Up" is palpable. Social media buzz and fan interactions indicate a strong following eager to see what HMK has in store. The video will likely showcase the vibrant culture of Kerala alongside urban landscapes, providing a visual feast that complements the track's sonic richness. As HMK prepares to take the world by storm, fans and critics alike are watching closely, ready to witness the next chapter in his remarkable career.