The Public Broadcasting Service (PBS) and National Public Radio (NPR) network in Georgia is undergoing a transformative shift as it enters 2025. The organization, known as GPB, has unveiled a fresh visual identity, an updated audio signature, and several branding enhancements that will be experienced across its extensive network of 20 radio stations and nine television channels. This rebrand aligns with the release of GPB's strategic plan, titled "Uniting & Uplifting Georgia: A Roadmap to 2030." The initiative aims to build on GPB's legacy while preparing it for future challenges. President and CEO Bert Wesley Huffman emphasized the importance of these changes, stating that they are designed to ensure GPB remains relevant and effective in serving its diverse communities.

A Strategic Vision for the Next Decade

GPB's strategic plan outlines a clear direction for the organization over the next few years. The document emphasizes the importance of uniting and uplifting the state of Georgia through media. The new vision statement reflects this commitment, aiming to bring people together and elevate the community. The mission has been refined to focus on creating diverse programming that enriches the lives of all Georgians. These changes were developed through a collaborative process involving staff, leadership, board members, and external stakeholders, ensuring that the plan is well-rounded and reflective of the needs of the community.

The strategic plan goes beyond mere entertainment; it seeks to engage citizens more deeply in their communities by providing valuable information and resources. This approach is particularly important given the rapid changes in both Georgia and the world at large. By realigning its mission, vision, and values, GPB aims to contribute meaningfully to the overall well-being of Georgians. The organization now positions itself not just as a media provider but as a vital resource for education, safety, and community engagement. Through its broadcasts, GPB continues to deliver essential information, from educational programs that inspire to emergency alerts that protect families.

Redefining Identity and Values

As part of its rebranding efforts, GPB has introduced new core principles that guide its work. These values are encapsulated in the mnemonic CIVIC, standing for Connected, Inclusive, and Vibrant. Each of these terms represents a key aspect of GPB's commitment to serving all Georgians. The organization's refreshed identity reflects its dedication to staying true to its roots while adapting to the modern media landscape. This balance between tradition and innovation ensures that GPB remains a trusted public service provider.

In celebration of its 65th anniversary, GPB is poised to continue its legacy of delivering high-quality content and services. The organization's new visual and sonic elements symbolize its forward-looking approach. By embracing these changes, GPB reinforces its role as a cornerstone of Georgia's cultural and informational infrastructure. The rebranding initiative underscores GPB's commitment to being a place for every Georgian and every Georgia story. Through its evolving identity, GPB aims to foster a deeper connection with its audience, ensuring that it remains relevant and impactful for years to come.