Music
The Grammys Still Don’t Know What to Do With Global Music
2024-10-22

Redefining the Grammys: Embracing the Global Music Landscape

The music industry is a constantly evolving landscape, and the Grammys, as one of the most prestigious awards shows, must adapt to reflect the changing tides. The introduction of the Best African Music Performance category was a step in the right direction, but as the case of Tyla's album submission highlights, the Grammys still have a long way to go in recognizing and celebrating the diversity of global music.

Bridging the Gap: The Grammys' Challenge in Embracing Non-Western Genres

Tyla's Dilemma: Navigating the Grammys' Genre Boundaries

When Tyla's groundbreaking track "Water" won the first-ever Grammy for Best African Music Performance, it was a momentous occasion, symbolizing the progress the Recording Academy had made in acknowledging the global music landscape. However, the subsequent struggles faced by Tyla's album in finding a suitable category for the 2025 awards serve as a stark reminder of the challenges the Grammys still face in properly recognizing and celebrating non-Western music.Tyla's music, which blends elements of amapiano, R&B, house, hip-hop, and dancehall, defies traditional genre boundaries. While "Water" was a perfect fit for the new Best African Music Performance category, the album it appears on now finds itself in a precarious position, as the screening committee has moved it from the Best R&B Album category to the Best Pop Vocal Album category. This decision highlights the Grammys' ongoing struggle to accommodate the diverse and fluid nature of global music.

The Need for a Dedicated African Music Category

The Grammys' dilemma with Tyla's album raises the question of whether the organization needs to create a dedicated Best African Music Album category. While such a category would help recognize the unique contributions of African music, it also comes with its own set of challenges, as it would lump together a vast array of disparate musical styles and traditions from an entire continent.Nevertheless, the Grammys' hesitance to tread new ground has often left them playing catch-up with industry trends. The delay in introducing the Best Rap Album category, which didn't happen until 1996, seven years after the introduction of Best Rap Performance, is a prime example of this reactive approach. The Grammys must be more proactive in adapting to the evolving music landscape, rather than waiting for global genres to gain significant mainstream traction before acknowledging them.

Beyond African Music: The Grammys' Struggle with Global Genres

The Grammys' challenges in recognizing and celebrating global music extend far beyond the African continent. The lack of a dedicated K-pop category, despite the genre's growing popularity and influence in the American music scene, is another glaring omission. Similarly, the continued use of the term "Música Urbana" to encompass reggaeton, even after the Academy abandoned the loaded "urban" term in the R&B field, highlights the organization's struggle to keep up with industry trends.The recent win of Peso Pluma's Génesis in the Best Música Mexicana Album category was a step in the right direction, but the absence of a category for the culture-bridging hit "Un x100to" by Grupo Frontera and Bad Bunny demonstrates the Grammys' ongoing difficulty in adapting to the ever-evolving global music landscape.

Embracing the Future: The Grammys' Need for Proactive Change

As the music industry continues to evolve, the Grammys must take a more proactive approach to recognizing and celebrating global music. While it's impossible to predict every emerging genre or trend, the Academy's track record suggests a reactive rather than proactive stance, often leaving them playing catch-up with the industry.To truly embrace the global music landscape, the Grammys must not only introduce new categories but also ensure that they are equipped with the necessary expertise and resources to properly evaluate and recognize non-Western genres. This may require a concerted effort to diversify the Academy's membership and bring in more experts who can provide informed assessments of these genres.Moreover, the Grammys must be willing to adapt and evolve their categories as the music industry continues to change. The introduction of the Best African Music Performance category was a positive step, but the challenges faced by Tyla's album submission highlight the need for the Academy to remain agile and responsive to the ever-evolving global music landscape.
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