The renowned beauty brand Rhode, founded by model Hailey Bieber, has introduced its latest lip product, Peptide Lip Shape. To mark this occasion, Rhode unveiled a star-studded campaign featuring notable personalities such as Tate McRae and models Yoon Bae, Anyier Anei, and Mahi Kabra. The campaign notably pays homage to a classic Versace advertisement from the 1990s, which featured iconic supermodels like Claudia Schiffer, Nadja Auermann, Christy Turlington Burns, Cindy Crawford, and Stephanie Seymour. This tribute garnered attention from Schiffer herself, who praised the recreation on her social media platforms.
The innovative lip product combines skincare benefits with high-performance color, offering users an enhanced lip contouring experience. With eleven shades available, the creamy formula ensures easy application and a seamless blend, providing both dimension and care for the lips. The product will be available online starting January 30th.
Inspiration from Fashion History: Rhode's Homage to Versace's Iconic Campaign
Rhode's recent campaign not only celebrates the launch of its new lip product but also draws inspiration from a significant moment in fashion history. The campaign mirrors elements of a celebrated Versace ad from the 1990s, showcasing a group of models in pastel outfits that evoke nostalgia for a pivotal era in fashion photography. This creative choice highlights Rhode's appreciation for timeless aesthetics while introducing a modern twist.
The original Versace campaign, photographed by the legendary Richard Avedon, is considered one of the most influential works in fashion photography. It featured five iconic supermodels—Nadja Auermann, Christy Turlington Burns, Claudia Schiffer, Cindy Crawford, and Stephanie Seymour—each representing a distinct element of beauty and elegance. The Rhode campaign, featuring Hailey Bieber alongside other contemporary figures, recreates this dynamic composition, capturing a similar spirit of unity and style. Claudia Schiffer acknowledged this tribute on her Instagram, sharing both images and expressing admiration for the recreation. She noted that the original image would be included in her upcoming book, "Captivate! Fashion Photography of the 90s," further cementing its historical significance.
A New Era in Lip Care: Introducing Peptide Lip Shape
Beyond its visually striking campaign, Rhode introduces a groundbreaking lip product designed to redefine the beauty routine. Peptide Lip Shape promises to deliver more than just color; it integrates skincare benefits into each application. The product features a creamy texture and a rounded tip, making it effortless to apply and blend for a soft, dimensional finish. The inclusion of a built-in smudger allows for a seamless diffusion of color, ensuring a flawless look every time.
Peptide Lip Shape comes in eleven versatile shades, catering to a wide range of skin tones and preferences. Its unique formula combines soft-focus pigments with high-performance skincare ingredients, providing both immediate and long-term benefits for the lips. The product aims to enhance lip contours while nourishing the skin, creating a dual-purpose tool that simplifies makeup routines. Available for purchase starting January 30th, Peptide Lip Shape represents a new chapter in lip care, blending innovation with elegance to meet the needs of today's beauty enthusiasts.