In a significant milestone for media in southeastern Virginia, WTKR is celebrating its 75th anniversary. This marks seven decades and a half of unwavering commitment to delivering news and updates to the residents of Hampton Roads. Originating as WTAR in 1950, this station has seen an incredible journey through technological advancements and cultural shifts. Pioneering journalists like Nate Custer, who joined in 1966, recall using black-and-white film initially, transitioning eventually to color. Over the years, the station introduced talk shows, weather forecasts, and coverage of major events such as Hurricane Isabel. Through it all, the station maintained strong bonds with its community and celebrated many legendary figures in journalism.
The history of broadcasting in southeastern Virginia dates back to April 2, 1950, when the first television station in the region began operations under the name WTAR. In the early days, veteran journalist Nate Custer was among those shaping the station's future. Joining in 1966, he vividly remembers the rudimentary techniques used at that time, including black-and-white film and the eventual transition to color. "We were thrilled when we could even move to color film," Custer recalls. The landscape of journalism changed dramatically with the advent of new technologies, enabling live broadcasts and more dynamic content delivery.
Another notable figure from the station's storied past is Michael Rasnick, who contributed his talents from 1972 to 1985. During his tenure, he donned multiple roles, ranging from reporter to weather and sports anchor. He emphasizes the close-knit relationship between radio and television operations during those years: "The radio and TV news teams worked side by side in the same space." This collaboration fostered innovation, including introducing the first live truck in Hampton Roads, revolutionizing how stories were covered on the ground.
Throughout its history, the station hosted several influential talk shows, featuring personalities like Dick Lamb and Becky Livas, the pioneering Black female reporter in Hampton Roads. Livas not only broke barriers but also contributed significantly to the station’s programming by hosting two popular talk shows. Events such as the grand opening of Virginia Beach's Lynnhaven Mall in 1981 provided opportunities to take these shows on location, engaging directly with the community. Jan Callaghan, part of the production team then, recalls her transition from operating teleprompters to becoming an anchor, highlighting the nurturing environment within the station.
Legendary figures like Ed Hughes left indelible marks on the station's culture and journalistic integrity. Recalling Hughes fondly, Jan expresses, "He was generous with his knowledge and had a unique personality that made him unforgettable." Anchor and health reporter Ann Keffer echoes similar sentiments about the camaraderie and shared learning experiences among staff members. Barbara Ciara, one of the longest-serving anchors in the region, acknowledges the rich legacy of journalism at News 3. She believes the station excels in telling the people's stories, resonating deeply with the community it serves.
As WTKR celebrates 75 remarkable years, it reflects on a journey marked by innovation, resilience, and dedication to serving the community. From humble beginnings with basic equipment to embracing cutting-edge technology, the station has consistently evolved while staying true to its mission. The contributions of countless journalists and broadcasters have enriched its legacy, ensuring it remains a cornerstone of information and connection for generations to come.