In a groundbreaking move, Green Thumb Industries (GTI) has unveiled an exclusive partnership with Salt Shed, a renowned Chicago music venue. This collaboration promises to redefine the concert experience by integrating cannabis products into live events, creating a seamless blend of culture, creativity, and community.

Experience the Power of Music and Cannabis Together

A New Era for Live Entertainment

The synergy between music and cannabis has long been celebrated, but this partnership marks a significant milestone. GTI’s innovative approach brings together the best of both worlds, offering concertgoers a unique retail experience at Salt Shed. RISE Dispensaries will soon open a dedicated space within the venue, providing visitors with access to premium hemp-derived THC Delta 9 products. This integration is not just about selling products; it's about enhancing the overall experience. Concerts will now offer immersive activations that deepen the connection between attendees and artists. Whether through branded merchandise or specially curated strains, each element is meticulously designed to elevate the atmosphere. For instance, RYTHM Premium Cannabis, GTI’s best-selling flower brand, will be featured prominently, allowing guests to fully immerse themselves in the event.

The Rise of RISE at Salt Shed

Scheduled to open imminently, RISE at Salt Shed will stand as a testament to GTI’s commitment to excellence. Located in the Fairgrounds, an outdoor festival-style area adjacent to the Chicago River, this retail space will offer an inviting environment for all patrons. The sleek, industrial design pays homage to the venue’s rich history while embracing modern aesthetics.Inside, visitors can explore a wide range of high-quality products from GTI’s family of brands, including incredibles gummies, Beboe chocolate bars, and Señorita THC Margaritas. Each item is Farm Bill compliant, manufactured in certified cGMP facilities, and comes with transparent labeling. QR codes provide easy access to certificates of analysis from independent labs, ensuring customers are well-informed about what they’re purchasing.

Beyond the Retail Experience

The partnership extends beyond retail, introducing various elements that enhance the live event experience. RYTHM-branded photo opportunities and design features will be scattered throughout the venue, creating memorable moments for attendees. Select shows will feature exclusive activations, adding an extra layer of excitement and surprise.RYTHM’s influence on the music scene is undeniable. In 2023, the brand co-created and presented The Miracle in Mundelein, Illinois’ first music festival with on-site cannabis consumption. Building on this success, RYTHM introduced Bud Ball, an event celebrating budtenders and industry visionaries. The RYTHM Artist Series further solidifies the brand’s commitment to aligning music and cannabis, featuring strains chosen by celebrated artists across multiple genres.

Empowering the Community

At its core, this partnership aims to empower the community. By breaking down stigmas and fostering a positive dialogue around cannabis, GTI and Salt Shed are setting a new standard for live entertainment. Concertgoers can now enjoy a more holistic experience, where music and cannabis come together to create unforgettable moments.Ben Kovler, founder, Chairman, and CEO of GTI, expressed his enthusiasm for this collaboration. “Salt Shed and RYTHM are the perfect match. We are excited to bring our premier cannabis brand together with such an esteemed Chicago music venue as we look to the future of on-site experiences,” he said. Victor David Giron, CFO of 16” on Center, echoed these sentiments, highlighting the combined expertise that will elevate the Salt Shed live event experience.

Cannabis and Music: A Natural Harmony

The link between cannabis and music is deeply rooted in history. Both have the power to evoke emotions, inspire creativity, and foster connections. RYTHM has been at the forefront of this movement, consistently innovating and elevating the space. From artist-curated strains to immersive live events, the brand continues to push boundaries and create meaningful experiences.In conclusion, the partnership between GTI and Salt Shed represents a bold step forward. It reimagines what live entertainment can be, blending the best of music and cannabis to create something truly special. As this collaboration unfolds, it promises to set a new precedent for venues nationwide.