Harris and Trump have leant on celebrities to further their narrative – but has it made a difference?
In the heart of Pennsylvania, a battleground state that could determine the outcome of the upcoming election, the collision of celebrity endorsements and political allegiances has created a fascinating tapestry of divided loyalties. As the nation gears up for a pivotal vote, the influence of famous figures has become a central theme, with both the Harris/Walz and Trump/Vance campaigns vying for the support of high-profile personalities to sway the electorate.Celebrities Take Center Stage in the Pennsylvania Showdown
A Roadside Reminder of a Turbulent Past
As one enters York County, Pennsylvania, a towering roadside sign depicting a bloodied Donald Trump being hustled off a stage by Secret Service agents serves as a stark reminder of the tumultuous political landscape. The sign's message, "Pennsylvania, fight back," and the call to "Make sure you vote November 5th," underscores the high stakes and divisive nature of the upcoming election.
The visual imagery on the sign, a now-iconic moment from a failed assassination attempt in the state, sets the tone for the political tensions that permeate the region. The prevalence of "Trump/Vance 2024" signs on well-manicured lawns further highlights the enduring support for the former president, even as the Harris/Walz administration seeks to gain a foothold in this crucial battleground.
A Swift Endorsement and a Divided Household
Across the state, the influence of celebrity endorsements is palpable. In the borough of Hanover, the faint sound of a well-known supporter of Kamala Harris spills out from a local bar, the Fat Bat brewing company, where a Taylor Swift-themed brunch is in full swing. Teenagers pose for pictures with life-size cardboard cutouts of the pop superstar, while younger girls make friendship bracelets as their mothers chat over pancakes and lemonade.
Swift's endorsement of Harris on social media, where she called the vice president a "steady-handed, gifted leader," has created an awkward dynamic within the Nicholls household, a family of self-proclaimed "Swifties." While daughter Sarah is enthusiastically voting for Harris, father Warren remains a staunch Trump supporter, and mother Prinzie is still undecided, weighing the economic and social factors that will shape her vote.
The Battle for Celebrity Backing
The Harris campaign has assembled an impressive roster of celebrity supporters, with the final day of campaigning in Pennsylvania set to feature a star-studded lineup. Katy Perry, Lady Gaga, Oprah Winfrey, and many more are expected to join the vice president on stage, lending their star power to the Democratic ticket.
In contrast, the Trump campaign has taken a different approach, targeting a specific audience through high-profile endorsements. Former wrestler Hulk Hogan and a three-hour appearance on the Joe Rogan podcast, which is hugely popular with a young male demographic, are examples of the former president's efforts to reach voters beyond the traditional celebrity circuit.
The Delicate Balance of Celebrity Influence
As the campaigns navigate the intersection of politics and popular culture, strategists like Jess O'Connell, a Democratic Party strategist, caution that the use of celebrity endorsements can be a double-edged sword. "Politics and culture collide around big election moments, and we're seeing that right now," she observes. "The fact that so many celebrities are using their voice to share who they voted for can be used in a way that helps meet people where they're at, but they can also be used in a way that divides and I think that's on brand for both these campaigns right now."
The Harris campaign's heavy reliance on star power may risk appearing out of touch, while the Trump campaign's targeted approach aims to connect with specific demographics. Ultimately, the influence of celebrities on the electorate remains a complex and nuanced issue, with both campaigns seeking to leverage the power of fame to their advantage.
As the nation watches the Pennsylvania showdown unfold, the clash of celebrities and politics has become a central narrative, reflecting the deep divisions that continue to shape the American political landscape. With the fate of the nation hanging in the balance, the role of famous figures in swaying the electorate has never been more pronounced or more scrutinized.