Hasbro Ventures into Unscripted TV: A Transformative Move

Hasbro Entertainment, the renowned entertainment company, has made a strategic move by launching an unscripted television division. This division will be led by Zach Edwin, a seasoned development executive and producer, who joins Hasbro after his previous stint at the Intellectual Property Corporation, a subsidiary of Sony Pictures Television — Nonfiction. The new division already has multiple projects in production and development, showcasing Hasbro's commitment to expanding its reach in the unscripted television landscape.

Unlocking the Potential of Iconic Brands

Adapting Classic Games for the Small Screen

Hasbro's unscripted division has already set its sights on adapting some of its most beloved game properties for television. The division has partnered with Lionsgate to develop game show adaptations of the classic board games "Trivial Pursuit" and "Scrabble." These programs, hosted by renowned personalities LeVar Burton and Raven-Symoné, respectively, are set to premiere on the CW network on October 3rd, offering viewers a fresh and engaging take on these iconic games.

Exploring the Versatility of Hasbro's Brand Portfolio

Beyond the game show adaptations, Hasbro is also working on developing television formats that will showcase the versatility of its brand portfolio. The company is exploring opportunities to bring its popular Monopoly and Nerf brands to the small screen, as well as a reimagining of the classic board game Clue, in partnership with SPTNF.

Leveraging Partnerships for Unscripted Success

Hasbro's unscripted division is not operating in a vacuum. The company has forged strategic partnerships with industry leaders, such as Lionsgate and SPTNF, to leverage their expertise and resources in the unscripted television space. These collaborations will undoubtedly play a crucial role in shaping the division's future projects and ensuring their success.

Tapping into Experienced Leadership

At the helm of Hasbro's unscripted division is Zach Edwin, a seasoned development executive and producer. Edwin's extensive experience in the industry, having worked on acclaimed unscripted series like "Selena + Chef," "Indian Matchmaking," and "Top Secret Videos," among others, positions him as the ideal leader to guide Hasbro's foray into the unscripted realm.

Aligning with Hasbro's Broader Vision

Hasbro's decision to launch an unscripted television division is a strategic move that aligns with the company's broader vision of expanding its entertainment offerings. By leveraging its iconic brands and tapping into the growing demand for unscripted content, Hasbro is poised to captivate audiences worldwide and solidify its position as a leading entertainment powerhouse.

Embracing the Unscripted Opportunity

Zach Edwin, the newly appointed head of Hasbro's unscripted division, expressed his enthusiasm for the company's venture into this space. He recognized the immense potential in Hasbro's vast portfolio of beloved brands and the opportunity to create high-quality unscripted content that will delight audiences globally. With his expertise and Hasbro's resources, the division is well-positioned to seize the unscripted television market and deliver innovative and engaging programming.