In the latest episode of RBR+TVBR InFOCUS Video Podcast, presented by dot.FM, listeners are treated to an engaging 24-minute discussion. Radio + Television Business Report Editor-in-Chief Adam R Jacobson engages in a conversation with Hearst Television President Michael J Hayes. This episode dives into the importance of broadcast television and Hearst Television’s strategic decisions regarding station acquisitions and local news commitment. Hayes also elaborates on the company’s approach to FAST channels and how local news is perceived as "brand safe" amidst evolving marketing sentiments.

Michael J Hayes, appointed as President of Hearst Television in February 2023 following Jordan Wertlieb's promotion, brings a wealth of experience to the table. Having previously served as Chief Operating Officer for Hearst Television and holding the position of Executive Vice President since 2017, Hayes has been instrumental in shaping the organization's direction. During the podcast, he discusses why broadcast television continues to play a crucial role in today's media landscape despite shifts in consumer habits and technological advancements.

The conversation further explores Hearst Television's recent acquisition of WBBH-TV, shedding light on the integration process and the rationale behind this decision at a time when major deals in the industry are scarce. Hayes emphasizes Hearst's unwavering dedication to local news and programming, which remains a cornerstone of their strategy. The podcast also delves into the significance of FAST channels, explaining their impact on both the company and consumers.

As the media landscape evolves, ensuring content is "brand safe" becomes increasingly important. Hayes addresses this concern, offering insights into how local news can maintain its integrity and appeal to marketers who may be hesitant due to changing market dynamics. This episode not only highlights Hearst Television's strategies but also provides valuable perspectives on the future of broadcast television and local news.

Audiences eager to explore these topics can tune in to the latest video podcast episode available on Thursday at 11 AM Eastern Time. Besides this episode, viewers can access an archive of past episodes and the 2021 Black Media Symposium, providing a comprehensive look at the ever-changing media industry.