Support Local Venues: Act Now to Preserve Cultural Heritage

A Legacy Built on Passion and Commitment

Since its inception in the summer of 2015, this iconic venue has emerged as an indispensable cornerstone of Bushwick’s creative landscape. It quickly became more than just a place to catch a show; it was a sanctuary for musicians, artists, and locals alike. The founders, Keith Hamilton and Zach Glass, envisioned a space that would foster genuine connections and provide a platform for emerging talent. Their dedication to nurturing the community has earned them a loyal following and a reputation as a true cultural institution.

The venue has hosted countless memorable events, from intimate acoustic performances to high-energy dance parties. One standout series, led by the charismatic Jonathan Toubin, brought soulful sounds to Sunday evenings, creating an atmosphere that felt like home. These events were not just entertainment; they were lifelines for both performers and attendees, offering moments of joy and respite in an often chaotic city.

Economic Struggles and Unseen Challenges

Beneath the surface of its vibrant facade, the venue has faced mounting financial pressures. Even before the pandemic, operating costs such as rent, insurance, payroll, and utilities strained the budget. The razor-thin margins left little room for error, and profitability was often elusive. Despite these challenges, the team remained committed to their mission, prioritizing the community over profits.

The arrival of the pandemic only intensified these struggles. As venues across the globe shuttered, the team pivoted to survive, experimenting with sidewalk pop-up shows and limited-capacity events. Yet, even these efforts proved unsustainable. Insurance costs skyrocketed, tripling in some cases, making it nearly impossible to continue hosting all-ages events. This shift to a 21+ policy was a difficult but necessary decision, one that underscored the harsh realities of running a small business in uncertain times.

A Changing Nightlife Landscape

The post-pandemic nightlife resurgence was short-lived. While there was an initial surge of excitement as people returned to social spaces, attendance soon waned. The rise of delivery culture during the pandemic had altered consumer behavior, leading to fewer patrons frequenting local establishments. This decline in foot traffic hit the venue hard, as drink sales—once a reliable revenue stream—plummeted. Late-night hours, once bustling with activity, now saw early closures, further eroding income.

The impact extended beyond just the venue itself. Musicians, bartenders, sound engineers, and countless others who relied on these spaces for livelihoods felt the ripple effects. Without venues like this, the entire ecosystem supporting live music and arts in New York City teeters on the brink. The loss of such venues could lead to a homogenized urban landscape, where unique, locally-owned businesses give way to corporate chains.

A Call to Action: Saving a Vital Community Hub

In the face of these daunting challenges, the owners have launched a campaign to keep the doors open. They are seeking either a new owner who shares their vision or a partner to help navigate this critical juncture. Every dollar raised through their GoFundMe effort goes directly toward preserving this cherished space. Beyond financial contributions, the community is encouraged to visit, share events, and spread the word about the importance of supporting local venues.

The stakes are high, not just for the venue but for the broader arts community. Smaller venues play a crucial role in fostering talent and providing platforms for emerging artists. Without these spaces, the rich tapestry of New York’s music scene risks unraveling. The founders emphasize that the survival of venues like theirs is essential for maintaining the city’s cultural diversity and vibrancy. They urge everyone to take action, no matter how small, to ensure that places like this remain part of the fabric of New York City.