The Hong Kong International Film Festival’s Industry Project Market has announced its selection of 25 films for the upcoming Asia Film Financing Forum (AFF) in 2025. This event, held from March 17-19 at the Hong Kong Convention and Exhibition Centre, showcases projects from some of Asia's most distinguished filmmakers. The selected films represent a wide range of genres and cultural backgrounds, highlighting the global influence of Asian cinema. With submissions from 45 countries and regions, the AFF aims to support emerging talent while fostering international collaborations.

Spotlight on Emerging Talent and International Collaborations

This year's lineup emphasizes diversity and innovation, featuring works from both seasoned directors and newcomers. Ten of the selected projects are directed by debut filmmakers, reflecting the forum's commitment to nurturing new voices in cinema. Additionally, nine projects are helmed by female directors, showcasing the growing presence of women in the industry. Notable collaborations include partnerships between filmmakers from Asia, Europe, and North America, underscoring Hong Kong's pivotal role as a hub for global film production.

Among the highlights is "49 Days," a France-China co-production that explores themes of loss and reconciliation through the story of a divorced couple reuniting in Paris. Another standout project is "Republic of Mahalaxmi Apartment" from India, which delves into societal issues through the lens of a single mother facing adversity. Esteemed Japanese director Kore-eda Hirokazu supports newcomer Yamaura Miyoh's "Yellow," a poignant narrative about guilt and redemption. These projects exemplify the AFF's dedication to storytelling that resonates across cultures and borders.

Innovative Storytelling and Genre Diversity

The selected films span various genres, from sci-fi and fantasy to horror and suspense, offering a rich tapestry of narratives. Two adaptations stand out: "2181 Overture," based on a Chinese sci-fi novella, and "The Age of Goodbyes," inspired by a Malaysian bestseller. Both explore complex themes of identity and change in futuristic and emotional contexts. Local talent is also well-represented with two projects from Hong Kong directors. "Something in the Way" combines horror and suspense, while "Open Fire" blends crime and disaster elements, adding depth to the lineup.

The AFF continues to innovate by introducing a standalone animation section, set to reveal its shortlisted projects in mid-February. Furthermore, CAA China will present a new script development award, encouraging creativity in Chinese-language genre films. The diverse and ambitious projects underscore the forum's mission to push boundaries and celebrate the richness of Asian cinema. Through these initiatives, the AFF fosters an environment where unique stories can thrive and reach a global audience.