San Antonio's Broadway Street is about to get a whole lot livelier, as a new live country music venue, La Honky Tonk, prepares to open its doors by the end of 2024. This exciting addition to the city's entertainment landscape promises to bring the best of women-led country music to the heart of the Alamo City.

Bringing the Twang and Glitz to Broadway

A Void to Fill

The owners of La Honky Tonk, Richard Bocanegra and James Gonzaba, saw a unique opportunity to cater to the city's country music enthusiasts. "My partner (James Gonzaba) noticed a void of country music downtown. You kind of have to go to the outskirts, which we saw a great opportunity to fill the void here," Bocanegra explained.With the construction on Broadway Street finally winding down, the timing couldn't be better for the new venue to make its mark. "Now that the construction is lifted off (Broadway), it's time for us to take that bar and run with it," Gonzaba said, expressing his excitement to bring the energy and vibrancy back to the area.

A Diverse Musical Lineup

La Honky Tonk's musical offerings will span the generations of country music, from the iconic sounds of Dolly Parton to the contemporary hits of Carrie Underwood. "We want to be able to target a broad demographic," Bocanegra said. "We don't just want to dedicate to new or older artists."This diverse approach to programming will ensure that the venue appeals to a wide range of country music enthusiasts, from seasoned fans to newcomers to the genre. The owners are committed to showcasing the best of women-led country music, providing a platform for these talented artists to shine.

A Unique Aesthetic

La Honky Tonk's visual identity will be just as distinctive as its musical offerings. The owners have revealed that a large, pink boot will stand outside the venue, serving as a landmark and a nod to the venue's playful and vibrant personality."What is all this pink? Why are there more cowboy hats walking down Broadway now? We want to spark that thought into everyone," Gonzaba said, hinting at the venue's eye-catching and Instagram-worthy aesthetic.

A Morning Destination

In addition to the lively evening entertainment, La Honky Tonk will also cater to the morning crowd, offering a cozy spot for coffee and conversation. "The owners told KSAT they plan to be open during the morning to be a spot for coffee," the article notes, further expanding the venue's appeal and versatility.

A Sister Venue

La Honky Tonk is not the only country music-themed establishment in the Bocanegra and Gonzaba portfolio. The venue is a sister to El Honky Tonk, located on North Flores Street, which focuses on male country artists and Spanish music."El Honky Tonk plays all men's country artists and Spanish music, from Vicente Fernández to George Strait," the article states, highlighting the owners' commitment to providing a diverse range of country music experiences for San Antonio's residents and visitors.With the construction on Broadway Street now behind them, the owners of La Honky Tonk are eager to bring their vision to life and become a new landmark on the city's vibrant entertainment landscape. As they prepare to open their doors, the anticipation for this unique country music venue continues to build, promising to transform Broadway Street into a true honky-tonk haven.