Television
Huanyu Entertainment at the 29th Asian Television Awards: TV & Culture
2024-12-02
In Jakarta on November 29th, Beijing time, the 29th Asian Television Awards officially kicked off. Huanyu Entertainment actively participated, engaging with participants in the international communication of TV series and the mutual learning between culture and entertainment. Their production, "The Double", was nominated in five categories.
Huanyu Entertainment's Journey and Focus
Since its establishment 12 years ago, Huanyu Entertainment has been dedicated to producing high-quality dramas. They pioneered a "film & TV + intangible cultural heritage" approach, telling captivating Chinese stories. Through the international dissemination of dramas, they have facilitated cultural trade, exchanges, and mutual learning.Huanyu Entertainment has always adhered to the principle of "content paramount". With a team of experienced screenwriters, directors, artists, and producers, they have created dramas renowned both at home and abroad, such as the Palace series, Beauty series, Legend of Lu Zhen, Story of Yanxi Palace, Arsenal Military Academy, Winter Begonia, Song of Youth, Couple of Mirrors, Marvelous Women, Royal Feast, Legacy, Hi Producer, Scent of Time, and "The Double".They have produced over 60 quality dramas, establishing a distinct brand identity at home and abroad. Drawing on the rich traditions of Chinese culture, they strive to uncover its contemporary value. At the same time, they maximize the influence of IP by partnering with premium brands for marketing in various fields like clothing, food, housing, transportation, and recreation, including digital collections and diverse derivatives. Leveraging their unique Huanyu model integrating quality content, talent training, and international cooperation, they have pursued commercial operations, cultural exchanges, and win-win cooperation on a global scale.International Awards and Achievements
At this Asian Television Awards, "The Double" received several nominations. Contracted directors Bai Yunmo and Ma Shige were nominated for Best Direction (Drama or Fiction), contracted screenwriters Ren Yanan, Yang Zhou, and Ma Shige for Best Scriptwriting, "Watching the Snow" for Best Theme Song, Wu Jinyan for Best Actress in a Leading Role, and Liang Yongqi for Best Actor in a Supporting Role. Ms. Li Qian, Deputy General Manager of Huanyu Entertainment, delivered a speech titled "Creating Quality Content with Oriental Aesthetics to Build a Bridge for International Exchanges and Cooperation".Future Plans and Aspirations
Looking ahead, Huanyu Entertainment plans to further expand into sectors like music, stage plays, and cultural tourism, opening new possibilities together with their partners. In the future, they will maintain their innovative edge in content creation, producing premium dramas as a bridge for global audiences to understand Oriental culture. At the same time, with talent as their foundation, they will further improve their talent training ecosystem, expand their international vision, and produce more quality content.