Craig emphasized that "celebrity kills you." He believes it is a dreadful thing that can easily tempt one to lose their true self. In an era where being a brand often takes precedence over art, as he stated in an interview with US Weekly, generating and maintaining that brand means constantly being in the spotlight. This constant exposure can be overwhelming and lead to a loss of privacy.
For instance, singer Chappell Roan's struggles with "stalking and harassment" after finding fame highlight the darker side of being in the public eye. Roan had to deal with disrespectful behavior from a photographer at the 2024 MTV Video Music Awards. Craig's own experiences have made him realize the importance of fighting against the temptations that come with celebrity.
Although starring as James Bond gave Craig flexibility in choosing jobs, now that he has stepped away from the role, he has had to be more open about his career. As a father to a 6-year-old daughter Grace with his wife Rachel Weisz, he doesn't want to be away from home as much as he used to. This has influenced the types of projects he takes on and the time he spends with his family.
He even expressed regret about having to engage in social media and sending emails, which he feels are part of the celebrity game. Craig values his family time and has made a conscious effort to prioritize it over his career.
Finding the right balance between fame and personal life is a challenge that Craig has faced. He understands that being a celebrity comes with its own set of responsibilities and expectations, but he also wants to maintain a normal life with his family. This has led him to make certain choices that may not be in line with the traditional Hollywood path.
For example, he has chosen to step away from the Bond franchise after several successful films, which shows his willingness to prioritize his personal life. His decision also sends a message to others in the industry that it is possible to have a successful career while still maintaining a sense of normalcy.