Well-known for its extensive reach with over 200 stores, Jared, the high-end division of Signet Jewelers, made a significant mark in 2022 by launching its Atelier range. This selection of high jewelry reaches remarkable six-figure price points, marking a new evolution in gemstone pieces and giving Jared a prominent place in the world of celebrity dressing.

Commitment to Accessible Luxury

Ann Grimmett, vice president of merchandising at Jared, emphasizes the brand's commitment. "Jared's presence on the red carpet this year has been truly remarkable. Moments like Ashley Graham's edgy diamond-stacked ear look at the Met Gala and Tyla's unforgettable $230,000 diamond ensemble at the BET Awards showcase our dedication to accessible luxury. Each piece celebrates Jared Atelier's artistry and brings a unique touch to the world of high jewelry."

Red Carpet Moments in 2024

Madelyn Cline's appearance at the 2024 Vanity Fair Oscar Party with her iconic look added to Jared's allure. "Seeing Coco Jones bring a fairy-inspired elegance to the VMAs, Catherine O'Hara's iconic diamond look at the Emmys, Kelly Clarkson's all-white diamond-dripped look at the Grammys, and Ali Wong's striking emerald ensemble at the Critics' Choice Awards has truly shined a light on Jared's place in the world of high jewelry."

Expanding the Collection

The retailer continues to grow, recently debuting the Jared Atelier x Vera Wang collection, likely to be a part of red carpet season in 2025. "We're looking to continue to grow our red carpet moments in 2025. By bringing Jared to the world's biggest stages, we showcase our capabilities in high and custom jewelry. This allows our clients to see Jared as an integral part of the cultural narrative they admire and want to experience."

Partnerships and Collaborations

The retailer's partnership game is in full swing. "Our recent partnership with Jared Goff is more than just a name alignment. It's a collaboration rooted in shared values of heart and authenticity. By pairing his high-profile presence with our accessible luxury offerings, we're bringing our timeless pieces to a broader audience in a relatable and aspirational way. Our Rare Bond capability in the latest collab gives our clients the ability to create truly unique and personalized bands."