The 37th edition of South by Southwest, the renowned arts and technology gathering held annually in Austin, Texas from March 7 to 15, showcases an impressive lineup of Latin music artists. De Los will host its second annual SXSW showcase on March 11 at Mala Fama, featuring performances by Arsenal Efectivo, Edgar Alejandro, and Midnight Navy. Additionally, a carefully curated list highlights ten essential Latino acts that promise to captivate audiences throughout the festival.

A Celebration of Latin Music at De Los Showcase

This year's South by Southwest includes a special event organized by De Los, set to take place on March 11 at the vibrant venue Mala Fama. The evening promises to be a memorable experience with a stellar lineup of performers. This platform not only celebrates the rich cultural heritage but also introduces emerging talents to a wider audience. The featured artists represent diverse genres within Latin music, offering attendees a unique musical journey.

Among the headliners are Arsenal Efectivo, known for their dynamic stage presence; Edgar Alejandro, whose soulful melodies resonate deeply with listeners; and Midnight Navy, bringing a fresh perspective to traditional sounds. These artists have been selected not just for their talent but also for their ability to connect with the crowd, ensuring an engaging and unforgettable performance. De Los has become synonymous with quality programming, making this showcase one of the most anticipated events of the festival.

Ten Must-See Latino Performances at SXSW

Beyond the De Los showcase, the festival offers a plethora of other Latino performances that are worth marking on your calendar. Each artist brings something unique to the table, contributing to the vibrant tapestry of Latin music at SXSW. From established stars to up-and-coming musicians, these performances promise to deliver an eclectic mix of styles and sounds. They reflect the diversity and richness of the Latinx community, providing a window into its multifaceted cultural expressions.

To help navigate the extensive lineup, here is a selection of ten standout acts. These artists span various genres, including pop, rock, electronic, and traditional forms. Their inclusion in the program underscores the growing prominence of Latin music on the global stage. Attendees can expect a series of performances that highlight innovation, authenticity, and passion. Whether you're a die-hard fan or new to the scene, these shows offer an immersive experience that celebrates the spirit of Latin music and culture.