The Lede Company, a global full-service strategy, communications, integrated marketing, and social impact consulting firm, has established a new Music division in Nashville, Tennessee. This strategic move aims to capitalize on the city's thriving music industry and strengthen the agency's presence in the entertainment landscape.

Elevating Artistry and Storytelling in Music's Capital

Introducing the Lede Music Division

The Lede Company's new Music division will be led by Cara Hutchison, the newly appointed Head of Music. Hutchison will oversee a roster of high-profile clients, including Sabrina Carpenter, Post Malone, Rihanna, Pharrell Williams, Rosalía, Shakira, and A$AP Rocky, among others. This expansion into the music space reflects the agency's commitment to amplifying the careers of exceptional artists and leveraging its expertise in storytelling and communications.

Bringing Seasoned Talent to the Team

Joining Hutchison in the new division is Jess Anderson, who has been appointed to a key role. Anderson, a seasoned music publicist, previously served as the Senior Director of Media at Big Loud Records, where she founded and built the label's in-house Publicity department. She has also served on PR Task Forces for both the Academy of Country Music and the Country Music Association, further solidifying her deep roots in the Nashville music scene.

Embracing Nashville's Vibrant Music Community

Anderson expressed her enthusiasm for the opportunity to introduce the Lede Company to the Nashville music community, stating, "Nashville has earned its place at the center of the conversation across entertainment because of the quality of talent and authentic sense of community that's rooted here." She believes that the agency's storytelling expertise and communications prowess will be invaluable in elevating the artistry of the artists they represent.

Leveraging Lede's Expertise and Relationships

Hutchison echoed Anderson's sentiments, highlighting the strategic importance of establishing a Music division in Nashville. "With Nashville at the heart of the music industry, we are incredibly excited to be launching this division," she said. Hutchison is confident that the Lede Company's relationships, storytelling abilities, and communications expertise will enable the agency to amplify the careers of the outstanding artists within the Nashville music community.

Fostering Collaboration and Innovation

The Lede Company's expansion into the music space is a testament to the agency's commitment to innovation and its recognition of the vibrant creative ecosystem in Nashville. By leveraging the city's rich musical heritage and the talent of seasoned professionals like Hutchison and Anderson, the Lede Company aims to redefine the way music artists are represented and their stories are told.