In a significant recognition of her lifelong dedication and leadership in the broadcasting industry, Marci Burdick will be honored with the Chuck Sherman Television Leadership Award at the upcoming NAB State Leadership Conference. This award, established in 2003, celebrates individuals who have shown exceptional commitment to local television, particularly in medium and smaller markets. Burdick's remarkable career spans nearly five decades, during which she has left an indelible mark on the broadcasting world. Her contributions have been acknowledged through numerous prestigious accolades, making her a role model for women in the field.
Award Ceremony to Celebrate Marci Burdick's Legacy in Broadcasting
In the heart of Washington, D.C., on March 4, 2025, the National Association of Broadcasters (NAB) will convene for its annual State Leadership Conference. Among the highlights of this event is the presentation of the Chuck Sherman Television Leadership Award to Marci Burdick. Created two decades ago, this award recognizes outstanding leadership and service to local television stations in less populated areas. Previous recipients include distinguished figures such as Patsy Smullin, Carolyn Wilkins, and Franklin Schurz.
Burdick's journey in broadcasting began at the tender age of fourteen when she took an after-school job at a radio station in Rapid City, South Dakota. Over the years, she transitioned into television, where she held various roles including weathercaster, reporter, news director, general manager, and corporate officer. In 1988, she joined Schurz Communications, where she served in multiple capacities, notably as senior vice president of the Electronic Division and senior advisor.
Burdick's achievements are reflected in the multitude of awards she has received. These include two national Edward R. Murrow Awards, the national Iris Award, the national Silver Gavel Award, a regional Emmy Award, and many other regional and state broadcast journalism honors. She was also awarded the South Dakota Broadcast Association’s Tom Brokaw Award for excellence in broadcasting in 2010. The Radio Television News Director's Association bestowed upon her their First Amendment Leadership Award in 2012, and she was named Broadcaster of the Year by Broadcasting & Cable Magazine in 2013. Burdick's induction into the Missouri Broadcasters Hall of Fame in 2017 and receipt of the Broadcasters Foundation of America Leadership Award in 2020 further underscore her illustrious career.
Beyond her professional accomplishments, Burdick has been a trailblazer for women in broadcasting. She was the first woman to chair the NAB’s TV Board, the NBC Affiliates Association, and the Radio Directors. Her advocacy for the broadcasting industry has led her to testify before three U.S. House and Senate committees. Currently, she serves on several boards, including South Dakota News Watch, the South Dakota Hall of Fame Board, and the South Dakota Community Foundation.
From a journalist's perspective, Marci Burdick's story is one of perseverance and pioneering spirit. Her career exemplifies the importance of dedication and leadership in shaping the future of local television. Her legacy not only enriches the broadcasting industry but also inspires future generations of broadcasters, especially women, to strive for excellence and break barriers. As we celebrate her achievements, we are reminded of the profound impact that committed professionals can have on their fields.