A collaboration has been established between TEGNA and the Dallas Mavericks to broadcast several of the team's games locally during the upcoming NBA season. This agreement ensures that all non-national broadcasts, amounting to at least seventy matches, will be accessible free of charge on WFAA (Channel 8) or KFAA (Channel 29), both owned by TEGNA. Additionally, at least fifteen games will simulcast on WFAA, affecting regular programming schedules.
In a strategic move, TEGNA and the Dallas Mavericks have joined forces to provide local coverage of numerous basketball games for the 2024-25 NBA season. The partnership guarantees that fans in the Dallas area can enjoy these matches without any subscription fees. At least seventy games, excluding those televised nationally, will be aired on either WFAA or KFAA. Notably, fifteen of these games will also appear on WFAA, beginning with the match against the Atlanta Hawks on a Wednesday evening. Consequently, popular shows such as "The Conners," "Abbott Elementary," "Celebrity Jeopardy," and "What Would You Do?" have had their usual timeslots adjusted. These programs will instead re-air late at night, ensuring minimal disruption to sports enthusiasts while still accommodating television viewers.
For those seeking alternative viewing options, all affected shows remain available through live streaming on Hulu. Fans eager to stay updated on Mavericks-related content can visit WFAA's dedicated coverage page for further information.
From a journalistic standpoint, this partnership highlights an innovative approach to broadcasting sports events, emphasizing accessibility and community engagement. It serves as a model for other franchises looking to enhance fan experience by integrating local media partnerships with traditional television schedules. Such initiatives not only strengthen ties between teams and their audiences but also demonstrate adaptability in the ever-evolving media landscape.