Unlocking the Power of Local TV Advertising: Inscape and Locality's Groundbreaking Partnership

In a strategic move that promises to revolutionize the local advertising landscape, Inscape, a leading provider of currency-grade smart TV data, has forged a partnership with Locality, a prominent video advertising provider. This collaboration aims to deliver critical insights that will help resolve long-standing data reporting inefficiencies for advertisers across local broadcast and streaming TV platforms.

Empowering Advertisers with Unparalleled Visibility

Leveraging Comprehensive Smart TV Data

Through this innovative partnership, Locality can now leverage Inscape's extensive commercial exposure data, which is derived from over 24 million opted-in smart TVs that have been active within the past year. This comprehensive dataset provides unparalleled visibility into the viewing habits and behaviors of consumers across local markets, enabling Locality to effectively measure the incremental value generated from direct access to premium local inventory.

Unifying Linear and Streaming Viewership Insights

By combining Locality's access to premium local video content at an unmatched scale with Inscape's comprehensive local-level viewership data, this partnership uniquely positions Locality to understand how advertising campaigns perform across both linear and streaming distribution channels. This holistic approach allows Locality to showcase its unique reach to partners and provide invaluable insights into how consumers engage with local streaming and broadcast inventory in their optimal markets.

Driving Operational and Budgetary Efficiencies

The solution this partnership brings to the $87 billion ad industry is a game-changer. It provides advertisers with access to unified data across locally targeted linear and streaming platforms, enabling them to achieve operational and budgetary efficiencies. Inscape's data serves as a single-source solution that focuses on the content, commercials, and the habits and behaviors within the TV viewing experience, offering a comprehensive view of how consumers are engaging with television. This partnership with Locality allows for the demonstration of a cohesive understanding of the evolving TV landscape, ultimately creating a better experience for advertisers.

Unlocking the Potential of Local TV Advertising

By leveraging Inscape's robust data and Locality's expertise in local video advertising, this partnership represents a significant step forward in the industry's efforts to address the longstanding challenges of data reporting and measurement. As the $87 billion ad industry continues to evolve, the insights and capabilities provided by this collaboration will empower advertisers to make more informed decisions, optimize their campaigns, and ultimately, deliver more effective and impactful local TV advertising experiences.