The resurgence of movie theaters on Long Island is a heartening sign for cinephiles and local communities alike. After enduring the challenges brought by the pandemic, several iconic venues have reopened or undergone renovations to offer residents an enhanced cinematic experience. From the Southampton Playhouse's transformation into a cultural hub to the reopening of South Bay Cinemas in West Babylon after nearly a decade, these cinemas are not only screening films but also fostering a sense of community. The revival includes new reclining seats, digital projection systems, and innovative programming that caters to diverse audiences. Despite competition from streaming platforms, theater operators remain optimistic about the future, driven by blockbuster hits and a renewed appreciation for shared experiences.
In mid-February, the Southampton Playhouse emerged as a beacon of hope for movie lovers. This not-for-profit venue aims to serve as a premier cultural destination, offering a mix of classic and contemporary films. For Joe Lavinio, an 84-year-old retired schoolteacher who once worked as an usher at the original Southampton Theater, the reopening was nothing short of thrilling. He fondly recalls the days when Hollywood stars graced the theater’s doors and he watched epic films like "Ben-Hur" multiple times. Now, Lavinio and his wife enjoy attending screenings such as the 1932 classic "Scarface" and even participated in a trivia contest during an Oscars viewing event. Maria A. Ruiz Botsacos, the executive director of the Southampton Playhouse, emphasizes the unique appeal of communal moviegoing, which offers a way for people to reconnect with society.
The reopening of cinemas across Long Island reflects a broader trend of resilience in the face of adversity. In November, Mattituck Cinemas reintroduced itself with upgrades including reclining seats and a menu featuring margaritas. Similarly, the North Shore Towers Cinema in Floral Park, Queens, now operates under the Cinema Arts Centre, expanding its reach to nearby communities. Devin Fickling, owner of the Sayville Theater, transformed a local landmark into a modern cinema complete with laser projectors and family-friendly amenities. His venture has already seen record-breaking attendance, particularly during holiday seasons. Meanwhile, investors behind Enthusiasm LLC are set to open the Sunset Theater in Westhampton Beach, aiming to create an upscale venue that combines film screenings with live events.
The challenges faced by the movie industry over the past few years have been significant. Many smaller theaters struggled to survive, with some closing permanently. Bruce Nash, founder of The Numbers, notes that while major chains received financial support, smaller venues often did not fare as well. However, the industry is showing signs of recovery, driven by blockbuster successes and strategic adaptations. Phil Solomon, owner of PJ Cinemas, acknowledges the shift in consumer habits but remains hopeful. Theaters are responding by enhancing their offerings, investing in technology, and creating engaging preshow content. Dylan Skolnick, co-director of Cinema Arts Centre, has expanded his brand to include the North Shore Towers Cinema, introducing a mix of first-run and classic films to attract a wider audience.
As Long Island's cinemas continue to evolve, they are embracing both tradition and innovation. The return of these venues signifies more than just entertainment; it represents a revival of community spirit and shared experiences. With ongoing investments and creative programming, these theaters are poised to thrive in a changing media landscape. The future looks bright for those who cherish the magic of the big screen, proving that movies still hold a special place in the hearts of many. Operators and enthusiasts alike believe that by understanding their audience and selecting the right films, they can build a sustainable and vibrant business model. The journey ahead may be challenging, but the passion for cinema remains unwavering.