In an era where fashion is embracing bold, unapologetic expressions of sexuality, one designer has emerged as a trailblazer, captivating the industry and commanding the attention of the world's most influential celebrities. Ludovic de Saint Sernin, the French designer whose eponymous label has been making waves since 2017, is poised to solidify his position as a leading voice in the new era of fashion.

Redefining the Boundaries of Style: Ludovic de Saint Sernin's Meteoric Rise

Conquering the Global Stage

After establishing his brand in Paris, Ludovic de Saint Sernin has now set his sights on the international stage, bringing his fall 2024 collection to New York Fashion Week in collaboration with the prestigious Robert Mapplethorpe Foundation. This strategic move has introduced his bold, BDSM-inspired designs to a wider American audience, captivating both fashion enthusiasts and A-list celebrities alike. From the Oscars to the Vanity Fair after-party, de Saint Sernin's creations have graced the red carpets, worn by the likes of Alex Consani, Kylie Jenner, and a growing roster of fashion risk-takers.

Cultivating a Loyal Celebrity Following

De Saint Sernin's ability to forge connections with fashion-forward celebrities has been a key driver of his success. Stars such as Charli XCX, Rachel Sennott, Sabrina Carpenter, and Dua Lipa have all embraced the designer's bold aesthetic, solidifying his status as a go-to choice for those seeking to make a statement on the red carpet. The designer himself acknowledges the significance of these high-profile collaborations, stating, "It is the most incredible and rewarding feeling when someone you love wears your brand on a major red carpet because they usually have access to so many options, so when you're the chosen one it's special."

Mastering the Art of Moment-Making

De Saint Sernin's designs have a remarkable ability to create unforgettable fashion moments. From Mia Goth's leather-clad appearance at the premiere of MaXXXine to Anya Taylor-Joy's striking leather minidress at CinemaCon, the designer's creations have become synonymous with bold, provocative style. The 2024 Met Gala was a particular triumph for de Saint Sernin, as he dressed a diverse array of celebrities, including Camila Cabello, Ashley Graham, and Rauw Alejandro, each showcasing the versatility and impact of his brand.

Transcending the Red Carpet

While the red carpet has been a significant platform for de Saint Sernin's designs, the designer's vision extends far beyond momentary fashion statements. As he explains, "I don't create looks thinking this is going to be a red carpet moment—it's not the goal. The goal is to create a unique emotion when you see that look." This philosophy has resonated with a growing number of clients, including Laura Harrier and Ella Hunt, who have donned his creations at the Academy Museum Gala, solidifying his status as a designer who can captivate both on and off the red carpet.

Embracing the Power of Provocation

At the heart of Ludovic de Saint Sernin's success lies his unwavering commitment to pushing the boundaries of fashion. From the BDSM-inspired leatherwork to the sheer, floral-adorned dresses that have become his signature, the designer has embraced the provocative and the sensual, creating a bold aesthetic that has captured the zeitgeist of the moment. This unapologetic approach has not only resonated with his celebrity clientele but has also solidified his position as a visionary shaping the future of fashion.