Milwaukee has witnessed a significant shift in its radio landscape this holiday season. With the addition of a new Christian music station and the switch to Christmas music, the airwaves are filled with festive tunes.

Milwaukee's Radio Stations Transform for the Holidays

Acquisition and Call Letter Change

On Thanksgiving, November 28th, the Family Radio Network completed its acquisition of WJTI-AM (1460) and its 102.5 FM translator signal. The station's call letters were changed to WEMK, marking a new chapter in Milwaukee's radio history. This acquisition brought a diverse range of Christian music to the city. 1: The Family Radio Network, based in Appleton, has expanded its presence in Milwaukee with this acquisition. It now includes not only WEMK but also other stations like WEMI-FM (91.9), WGNV-FM (88.5) in Wausau, WSTM-FM (91.3) in Kiel, WEMY-FM (91.5) in Green Bay, and WGNW-FM (99.9) in Eau Claire. These stations together form a significant network, bringing Christian music to different parts of Wisconsin. 2: The acquisition was reported by Northpine, a site that covers the radio industry in the upper Midwest. It shows the growing influence of Christian radio in Milwaukee and the surrounding areas. The change in call letters and the switch to Christmas music have attracted the attention of both listeners and the media.

Holiday Playlist Delights

The station's playlist is a treat for holiday music lovers. Alongside classic chestnuts like Bing Crosby's "It's Beginning to Look a Lot Like Christmas" and the Carpenters' "Merry Christmas, Darling," it includes artists like Casting Crowns ("Joyful, Joyful"), Jars of Clay ("God Rest Ye Merry Gentlemen"), and Chris Tomlin ("He Shall Reign Forevermore"). 1: The variety of artists and songs on the playlist showcases the diversity of Christian music during the holiday season. It offers a unique listening experience that combines traditional and contemporary elements. Listeners can enjoy the familiar tunes while also discovering new music. 2: The inclusion of these artists and songs adds a special touch to the holiday atmosphere. Whether it's the joyful melodies of Casting Crowns or the gentle harmonies of Jars of Clay, the playlist creates a festive ambiance that spreads the spirit of Christmas.

Comparison with Other Stations

WEMK is not the only Christian station playing all Christmas music in Milwaukee this season. WMWK-FM (88.1), operated by Family Radio from Franklin, Tennessee, also began playing a holiday mix similar to WEMK on November 29th. Additionally, WLDB-FM (93.3) and WRXS-FM (106.9) are also part of the holiday music scene in Milwaukee. 1: The presence of multiple Christian stations playing Christmas music provides listeners with a wide range of options. Each station offers its own unique flavor and playlist, allowing listeners to choose according to their preferences. 2: This competition among stations adds to the excitement of the holiday season. It shows the popularity of Christmas music and the demand for festive programming. Listeners can explore different stations and discover new music while enjoying the holiday spirit.

El Sol Broadcasting's Legacy

WJTI was sold to The Family Radio Network by El Sol Broadcasting. In 2021, El Sol switched the station from Spanish-language music to smooth jazz. However, it still owns Spanish-language "Radio Caliente" at 97.9 FM in Milwaukee. 1: The sale of WJTI marks a change in ownership and programming for the station. The transition from Spanish-language music to Christian music reflects the evolving tastes and preferences of the Milwaukee audience. 2: El Sol Broadcasting's legacy lives on with "Radio Caliente," which continues to serve the Spanish-speaking community in Milwaukee. The sale of WJTI to The Family Radio Network has opened up new opportunities for Christian radio in the city.