In a significant shift, the MTV Video Music Awards will broadcast on CBS for the first time in its history, offering fans an expanded platform to celebrate the year's top music videos. The event will also simulcast on MTV and stream via Paramount+, with a one-hour pre-show gracing various Paramount Media Networks. Scheduled to take place live from UBS Arena on September 7, 2025, this edition follows last year's triumph that drew the largest audience in four years.
Marking a new era, the 2025 MTV Video Music Awards will unfold in the vibrant atmosphere of the UBS Arena during the early days of autumn. This three-hour spectacle is set to captivate audiences from 8:00 PM ET/5:00 PM PT until 11:00 PM ET/8:00 PM PT. Renowned industry figures Bruce Gillmer and Jesse Ignjatovic will oversee the production, supported by a talented team including Barb Bialkowski, Alicia Portugal, Jackie Barba, Wendy Plaut, and Lisa Lauricella. Their collaborative efforts aim to create a memorable experience celebrating musical artistry.
The anticipation builds as this year's show seeks to replicate the success of the previous edition, where Taylor Swift emerged victorious with seven awards, Sabrina Carpenter was honored with the song of the year, and Chappell Roan received recognition as the best new artist. Katy Perry also took home the prestigious Video Vanguard Award.
Audience figures from last year indicate a resurgence in popularity, with an average of 4.09 million viewers tuning in across multiple channels—a notable increase from the prior year. As nominations and performers are yet to be revealed, excitement continues to mount.
From a journalistic perspective, the decision to air the VMAs on CBS signifies a strategic move to reach broader demographics. By integrating traditional broadcasting with digital streaming platforms, the event not only preserves its cultural relevance but also enhances accessibility for global audiences. This fusion of media channels sets a precedent for future award shows, emphasizing inclusivity and technological advancement in entertainment delivery.