A grand musical celebration is set to complement the excitement of college basketball's championship week. The 2025 NCAA March Madness Music Festival, scheduled for April 4-6 in San Antonio's Tower Park at Hemisfair, will bring together an impressive lineup of artists across genres. This free event coincides with the Division I Men’s Final Four, promising fans a memorable weekend filled with live performances and entertainment.

Each day of the festival showcases unique experiences tailored to music enthusiasts. On Friday, April 4, Pitbull headlines the AT&T Block Party, where fans can enjoy rapid entry via the AT&T Fast Lane by displaying the AT&T icon on their phones. Doechii adds flair to the evening, while R&B artist Ravyn Lenae sets the tone for what promises to be an unforgettable night. Saturday brings Coca-Cola LIVE! to life with Jelly Roll closing out the day, supported by T-Pain and emerging talent Willow Avalon. Attendees can also relax at the Coca-Cola Chill House between performances. Sunday wraps up the festivities with Chris Stapleton leading Capital One JamFest, alongside Benson Boone, Nathaniel Rateliff & The Night Sweats, and Brothers Osborne, delivering a diverse blend of sounds under the Texas sky.

The synergy of sports and music creates an atmosphere that unites people through shared passions. By integrating world-class athletes and renowned musicians, this festival exemplifies how different forms of expression can inspire community and joy. Fans eager to immerse themselves in the full schedule of events can find detailed information at ncaa.com/marchmadness/musicfest. With extensive media coverage ensuring global access, everyone can experience the magic of March Madness whether in person or from afar. This collaboration highlights the power of cultural events to foster connection and celebrate human achievement.