Music
Music Industry Giants Join Forces: A New Era at Wasserman Music
2025-01-06
Wasserman Music has welcomed three prominent industry veterans, heralding a significant expansion of its leadership team. Kevin Shivers, James Rubin, and Cristina Baxter bring unparalleled expertise and a wealth of experience to the company, signaling an exciting phase of growth for Wasserman Music's global operations.

A Bold Move Reshaping the Future of Artist Representation

Pioneering Leadership in the Entertainment World

The arrival of these seasoned executives marks a pivotal moment for Wasserman Music. Kevin Shivers and James Rubin will assume the roles of Executive Vice Presidents and Managing Executives, while Cristina Baxter joins as Senior Vice President. Each executive brings a unique set of skills and a proven track record of success from their previous tenures at WME. Their transition is expected to attract top-tier talent, further solidifying Wasserman Music's position as a leading player in the industry.Shivers, Rubin, and Baxter have earned numerous accolades throughout their careers, reflecting their commitment to excellence and innovation. Kevin Shivers, renowned for his advocacy for diversity and representation, has been recognized with prestigious awards such as Billboard’s 2024 R&B/Hip-Hop Power Players Choice Award and Pollstar’s Impact 50. His dedication to fostering a more inclusive entertainment landscape has made him a respected figure in the business. James Rubin, known for representing chart-topping artists like Travis Scott and Tyler, The Creator, brings a wealth of knowledge and strategic acumen to Wasserman Music. His ability to navigate complex business landscapes and drive client success has earned him a reputation as one of the most influential figures in the music industry. Rubin's vision aligns perfectly with Wasserman's mission to provide unmatched resources and services to its clients.Cristina Baxter, who has represented global stars including André 3000 and Carly Rae Jepsen, views Wasserman Music as more than just an agency. She sees it as a forward-thinking entity that prioritizes innovation and client focus. Baxter's perspective on expanding opportunities for individuals from diverse backgrounds underscores Wasserman's commitment to inclusivity and empowerment.

Visionary Approach to Talent Management

Casey Wasserman, Chairman and CEO of Wasserman, expressed his enthusiasm about the new additions. "Kevin, James, and Cristina are highly respected leaders who embody the values we hold dear," he said. "Their joining us during this period of rapid growth exemplifies our dedication to building a world-class music division." Wasserman Music's approach to nurturing both the talent they represent and the talent they hire sets them apart from traditional agencies.Lee Anderson, President of Wasserman Music, echoed similar sentiments. "It's gratifying to welcome some of our toughest competitors into our fold as partners and teammates," he remarked. This shift not only enhances Wasserman's capabilities but also fosters a collaborative environment where creativity and success can flourish.

Empowering Artists for Unprecedented Growth

Kevin Shivers envisions Wasserman Music as an agency focused on creating a future where artists can thrive. "Wasserman Music is redefining the industry by placing equal emphasis on talent development and employee support," he stated. "I am eager to contribute to this mission and help artists achieve their full potential."James Rubin is equally excited about the opportunities ahead. "Joining Wasserman means being part of the best team in the business," he emphasized. "With their extensive resources and services, I look forward to driving exponential growth for my clients' businesses." Rubin's confidence in Wasserman's capabilities reflects the company's commitment to providing comprehensive support for artists.Cristina Baxter highlighted Wasserman's innovative approach to artist representation. "This is not just an agency; it's a transformative force in the industry," she noted. "Wasserman's unwavering focus on expanding opportunities for all backgrounds resonates deeply with me." Baxter's belief in the company's mission underscores its dedication to creating a more inclusive and dynamic music landscape.

A Legacy of Success and Innovation

The combined expertise of Shivers, Rubin, and Baxter promises to elevate Wasserman Music to new heights. Their collective achievements include representing some of the most celebrated artists in the music industry. From Lil Baby and Solange to Kali Uchis and SOFI TUKKER, these executives have consistently delivered exceptional results and garnered widespread recognition.As Wasserman Music continues to grow, it remains committed to championing artists and fostering a culture of innovation. The addition of these industry giants signals a bold move towards shaping the future of artist representation. With their leadership, Wasserman Music is poised to redefine the standards of excellence in the entertainment world.
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