NBC News - Dominating the News Scene with Unrivaled Reach
NBC News NOW: A Record-Breaking Year
Since its launch, NBC News NOW has been on an upward trajectory. In 2024, it is pacing to have its best year ever, marking its sixth consecutive record year. With double-digit year-over-year growth, it is also on track to achieve its strongest quarter in Q4. The monthly hours watched on the streaming network have witnessed an impressive growth of more than three times over the last four years, showcasing its continuous evolution and popularity.NBC News NOW has become a go-to platform for news enthusiasts, providing them with timely and comprehensive coverage. Its success is a testament to the network's commitment to delivering quality news content across different mediums.
The continuous growth of NBC News NOW reflects the changing media landscape and the increasing demand for reliable news sources. It has managed to capture the attention of viewers and keep them engaged with its diverse range of news offerings.
NBCNews.com: Delivering Year-Over-Year Growth
NBCNews.com is not far behind in its achievements. It is delivering year-over-year growth, averaging 87 million monthly unique visitors in 2024 so far. The most recent data shows that in November 2024, it reached 120 million unique visitors, fueled by the network's leading coverage of the 2024 election. This represents a +51% year-over-year increase and positions it as a top news site.For the past five consecutive months, NBCNews.com has ranked ahead of The New York Times brand, highlighting its dominance in the online news space. It has also improved its monthly gap with CNN.com to its closest level on record, demonstrating its consistent performance and competitiveness.
The success of NBCNews.com can be attributed to its user-friendly interface, extensive news coverage, and ability to provide in-depth analysis. It has become a trusted source of news for millions of users around the world.
TODAY: A Winning Streak in the Morning
TODAY is ending the year with seven straight weeks of across-the-board wins, marking its best streak in five years. Season-to-date, it is the #1 morning show in total viewers, A25-54, and A18-49 for the first time in 13 years. This is the ninth consecutive year it has led the A25-54 demo.The popularity of TODAY can be attributed to its engaging hosts, diverse content, and ability to connect with viewers on a personal level. It has become a part of people's daily routine and a source of inspiration.
TODAY.com also ranks as the second largest individual publisher among leading lifestyle and entertainment brands, averaging 50 million monthly unique visitors in 2024. This further emphasizes its reach and influence in the media industry.
NBC Nightly News with Lester Holt: A Top Program in TV
NBC Nightly News with Lester Holt is regularly a top five program in total viewers in all of TV each week. It has also improved its A25-54 demo gap vs. ABC's World News Tonight to its strongest level in five years, showcasing its consistent performance and ability to attract a wide audience.The program's success is a result of its in-depth reporting, balanced coverage, and ability to address important issues. It has become a trusted source of news for viewers looking for reliable information.
With Lester Holt at the helm, NBC Nightly News has established itself as a leader in the evening news genre and continues to set the standard for quality journalism.
Meet the Press with Kristen Welker: Outperforming Competitors
Meet the Press with Kristen Welker has outperformed ABC's This Week for the first time in three years among key A25-54 demo viewers in 2024. It has also ranked #1 in the demo for five consecutive weeks for the first time in over two years, highlighting its dominance in the Sunday morning talk show segment.The show's success is a result of Kristen Welker's in-depth interviews and ability to hold guests accountable. It has become a must-watch for political enthusiasts and news junkies.
Meet the Press with Kristen Welker has set a new standard for Sunday morning news shows and continues to attract a large audience with its high-quality content.
Dateline: The Most-Watched Newsmagazine Franchise
Dateline is the #1 most-watched newsmagazine franchise and the #1 most-watched true crime franchise in total linear minutes watched. Its podcast is also Apple's 4th most popular show of the year and remains #1 in true crime.The success of Dateline can be attributed to its engaging storytelling and ability to cover a wide range of topics. It has become a favorite among viewers who are interested in true crime and investigative journalism.
Dateline's popularity extends beyond television, with its podcast reaching a large audience and establishing itself as a leader in the true crime genre. It continues to set the standard for newsmagazine programming.
NBC News Daily: The Afternoon News Leader
NBC News Daily is the #1 afternoon news program on TV in the key A25-54 demo and is posting total viewer growth for the second consecutive season. It has managed to capture the attention of viewers during the afternoon hours and provide them with timely and relevant news.The program's success is a result of its focused coverage and ability to connect with viewers on a daily basis. It has become a trusted source of news for afternoon viewers looking for quick and accurate updates.
With its consistent performance, NBC News Daily has established itself as a leader in the afternoon news segment and continues to grow its audience.
NBC News' Social Media Impact
NBC News' social media accounts drove a record volume of video views in 2024, up +14% year-over-year. NBC News recorded its best year ever on TikTok, up +158% year-over-year. TODAY had its best year ever on TikTok and Instagram, with a record number of video views across social platforms, up +34% year-over-year.The success of NBC News on social media is a testament to its ability to connect with audiences on different platforms. It has used social media to reach a wider audience and engage with them in real-time.
Social media has become an important tool for NBC News to share news and connect with viewers. It has allowed the network to expand its reach and increase its visibility in the digital age.