In an era where multitasking has become the norm, streaming platforms like Netflix have adapted to cater to viewers who split their attention between social media and television. This shift has sparked a debate about whether TV should demand undivided attention or accommodate casual viewing habits. An article by Will Tavlin in n+1 highlighted Netflix's alleged directive to screenwriters to create content that can be followed even when it's playing in the background. While this approach might seem controversial, it reflects a broader trend in how audiences consume entertainment today.

The concept of "casual viewing" is not new. Before the turn of the century, television storytelling was heavily influenced by radio, leading to more explanatory dialogue. However, as TV entered its second "golden era," it began to emulate the complexity of literature and cinema, demanding full attention from viewers. Shows like The Sopranos and The Wire were designed to captivate audiences completely, leaving little room for distractions. In contrast, Netflix's strategy seems to prioritize retaining viewership by making content easier to follow, even if they are scrolling through Instagram or texting.

Some industry insiders argue that this approach does not necessarily mean dumbing down content. Writers like Danny Brocklehurst and Joe Barton emphasize that Netflix encourages diversity in storytelling rather than a one-size-fits-all model. Brocklehurst, who has worked on several Harlan Coben adaptations, maintains that Netflix does not pressure writers to simplify their narratives. Instead, the platform recognizes the need to balance shows that can be consumed casually with those that demand full engagement.

James Hamilton, head writer for animated series such as Dogs in Space, acknowledges the challenge of creating content in a world where attention spans are increasingly fragmented. He believes it's important to be mindful of how social media affects viewer behavior but stresses that writers should not encourage distracted viewing. The key, according to Hamilton, lies in crafting stories that reward both casual and focused attention without compromising quality.

Beyond the debate over casual viewing, there is a consensus that streaming platforms are driven by the desire to retain users. Netflix, with its vast library and diverse offerings, aims to keep viewers engaged, regardless of their viewing habits. While some critics worry that this approach might lead to less nuanced storytelling, others see it as an opportunity to reach a broader audience. Ultimately, the challenge for Netflix and other streamers is to strike a balance between accessibility and artistic integrity, ensuring that viewers can enjoy high-quality content whether they're fully immersed or just passing time.