After more than four decades as a cornerstone of Austin's music scene, Waterloo Records is set to embark on an exciting new journey. Owner John Kunz has announced the sale of the business to new proprietors who will relocate the store to a larger venue just a few blocks away. This move not only promises a brighter future but also ensures the legacy of this beloved institution continues to thrive.

Embracing Change While Honoring Tradition: A Bold Step Forward for Waterloo Records

The Decision to Move

In 2019, when Endeavor, an Austin-based real estate agency, acquired the building that housed Waterloo Records, it became clear that significant changes were on the horizon. For years, John Kunz had been searching for a suitable location to ensure the store’s survival. The challenge was immense—finding a space that could accommodate the store’s extensive inventory while offering improved amenities. Finally, after five years of uncertainty, the perfect opportunity emerged.The new location at 1105 North Lamar Boulevard offers a spacious environment that is 50% larger than the current store. It includes ample parking and a state-of-the-art performance stage, setting the stage for even more memorable live music events. Kunz expressed relief at finding this ideal spot, recognizing that staying put would have meant losing the essence of what made Waterloo Records so special.

A Legacy of Music and Community

Waterloo Records has been more than just a record store; it has been a cultural hub for music enthusiasts in Austin. Since its inception in 1982, the store has played a pivotal role in preserving the tradition of physical music. From its humble beginnings in a small 1,200 square-foot building on South Lamar Boulevard, it quickly grew into a beloved local landmark. Over the years, it has hosted intimate performances by legendary artists such as Willie Nelson, Nirvana, Norah Jones, and Jeff Buckley, solidifying its place in music history.The store’s commitment to fostering a community around music has earned it numerous accolades, including being named "Best Record Store" by The Austin Chronicle for an impressive 40 consecutive years. Its influence extends beyond local recognition, with features in national publications like The Wall Street Journal and The New York Times. This rich history forms the foundation upon which the new owners aim to build.

New Ownership, Same Spirit

Caren Kelleher, founder and CEO of Gold Rush Vinyl, and Trey Watson, CEO of Armadillo Records, are the visionaries behind Waterloo Records’ next chapter. Both share a deep appreciation for the store’s impact on the music industry and are dedicated to maintaining its core values. Kelleher emphasized the importance of keeping physical music alive, noting that in an increasingly digital world, people still yearn for tangible experiences.The transition of ownership marks a significant moment for the store. Kunz will take on the role of chair emeritus, allowing him to focus on the aspects of the business he loves most. Meanwhile, Kelleher and Watson will lead the store into a new era, ensuring it remains independent and locally owned. They are committed to honoring the traditions that have defined Waterloo Records while introducing innovative ideas to keep it relevant.

A Bright Future Ahead

As Waterloo Records prepares for its relocation, there is a palpable sense of excitement about what lies ahead. The new space will offer enhanced facilities and opportunities for growth, while retaining the charm and character that have made it a favorite among locals and visitors alike. The store’s staff, who have been instrumental in its success, will be retained and given the chance to become partial owners—a testament to the strong community that has developed over the years.The upcoming move represents more than just a change in location; it symbolizes the evolution of a beloved institution. By embracing the future while staying true to its roots, Waterloo Records is poised to continue inspiring generations of music lovers. As Kunz aptly put it, “We’re going to grow, we’re going to change, but we’ll never forget the traditions that got us here.”