A significant change has occurred in the local news operations of WRCB-TV, known as “Local 3,” serving Chattanooga. The station, owned by Sarkes Tarzian, has appointed Perry Pace as its new News Director. With a career spanning over thirty years and extensive experience in journalism, Pace brings a renewed vision focused on community service and journalistic integrity. Previously holding the position of News Director at WOI-TV in Des Moines, he is celebrated for integrating advanced technology into broadcast production while managing daily newsroom activities. Stakeholders, including WRCB's President and General Manager Callie Starnes, express confidence in Pace’s leadership abilities and his deep understanding of the Tennessee Valley region.

Details of the Appointment and Vision

In the vibrant city of Chattanooga, nestled within the picturesque Tennessee Valley, a new chapter begins for WRCB-TV. Perry Pace, a seasoned journalist with a distinguished career, returns to his roots to assume the role of News Director. Having previously directed news operations at WOI-TV in Des Moines, Pace has demonstrated an innovative approach to journalism by incorporating cutting-edge technology into traditional broadcasting methods. His expertise extends beyond technological advancements; he also excels in overseeing all operational aspects of a bustling newsroom.

Callie Starnes, President and General Manager of WRCB-TV, emphasized that despite conducting a national search, Pace stood out due to his profound knowledge of the Tennessee Valley and unwavering dedication to local journalism. This commitment ensures that Local 3 remains the primary source for reliable and relevant news in the region. Additionally, Pace expressed his honor in joining such a reputable broadcasting company, eager to collaborate with the talented team to narrate stories that resonate deeply with their audience.

From the perspective of a journalist observing this transition, it is evident that Pace's appointment signifies a promising era for local journalism in the Tennessee Valley. His emphasis on connecting communities through storytelling highlights the critical role local news plays in fostering informed and engaged societies. As technology continues to evolve, Pace's ability to blend innovation with tradition could set a benchmark for other regional news outlets aiming to enhance their coverage and outreach. This development serves as a reminder of the enduring importance of local news in bridging gaps and driving positive change within communities.