In a significant development for broadcast media, The E.W. Scripps Company has renewed its long-standing affiliation agreement with NBC. This multi-year deal, effective from January 1, 2025, covers all eleven of Scripps' NBC-affiliated stations across various markets in the United States. The agreement underscores the enduring partnership between the two organizations and highlights the critical role of local television stations in delivering trusted news, emergency alerts, and community coverage. Both parties expressed enthusiasm about continuing their collaboration to provide valuable content to viewers.
Details of the Renewed NBC-Scripps Partnership
On the first day of 2025, a new chapter began in the relationship between The E.W. Scripps Company and NBC as they finalized a multi-year affiliation agreement. This contract now extends to all eleven of Scripps' NBC-affiliated stations, spread across diverse regions of the country. These stations include WGBA in Green Bay, Wisconsin; WTMJ in Milwaukee, Wisconsin; KRIS in Corpus Christi, Texas; KTGF in Great Falls, Montana; KTVH in Helena, Montana; WLEX in Lexington, Kentucky; KOAA in Colorado Springs, Colorado; KJRH in Tulsa, Oklahoma; KSBY in San Luis Obispo, California; WPTV in West Palm Beach, Florida; and KSHB in Kansas City, Missouri.
The renewed agreement not only celebrates decades of successful collaboration but also emphasizes the importance of these stations in providing reliable local news, weather updates, and community engagement. Dean Littleton, Executive Vice President of Media Broadcast Operations at Scripps, highlighted the significance of this partnership in maintaining the strength of the network-affiliate model and the value it brings to local communities.
Phil Martzolf, President of Affiliate Relations at NBCUniversal, echoed similar sentiments, expressing excitement about continuing to work with Scripps to bring leading broadcast content, entertainment, news, and sports programming to viewers nationwide. This partnership is set to enhance the viewer experience with upcoming events such as NBA games and other exciting programming.
This agreement follows Scripps' successful renewal of its CBS affiliation last fall, further solidifying the company's commitment to serving diverse media markets across the nation.
About Scripps: Founded in 1878, The E.W. Scripps Company is a diversified media corporation dedicated to creating a better-informed world. As one of the largest local TV broadcasters in the U.S., Scripps operates over 60 stations in more than 40 markets, reaching households nationwide with quality journalism and popular entertainment brands.
From a journalistic perspective, this renewed partnership exemplifies the resilience and adaptability of traditional broadcast media in an increasingly digital age. It reaffirms the vital role that local stations play in informing and engaging communities, while also showcasing the ongoing relevance of network-affiliate relationships in delivering comprehensive and timely content. This agreement sets a positive precedent for future collaborations in the media industry, ensuring that viewers continue to receive high-quality, trustworthy information and entertainment.