Tess Hill's story of sitting in human feces on the subway while wearing rented jeans has taken the internet by storm. With over 10 million views on TikTok, it has become a sensation and a topic of much discussion.

A Tale of Unexpected Subway Misadventure and Clothing Rental Woes

Section 1: The Fateful Subway Encounter

In a video that has amassed a staggering 10 million views, Tess Hill recounts the harrowing tale of sitting in literal human feces on the New York City subway. On a hot October day, after returning a pair of boots in Midtown, she hopped on a W train at 28th Street. Little did she know that her life was about to take a turn for the worse. As she sat down, she immediately sensed something was amiss. "My day was already not good, because I wanted to be at home," she recalls with a mix of laughter and shock. This moment, she describes as "quite possibly the worst experience to ever be experienced on the New York subway."The image of Pepé the King Prawn from the Muppets repeats in the first photo of her 30-slide carousel, emphasizing the absurdity of the situation. Hill stands there, realizing the gravity of what has happened, surrounded by other passengers who seemingly failed to offer any warning. "I wish someone would have bodied me, but they didn't," she laments, expressing her frustration at the lack of action from those around her.

Section 2: The Aftermath and Cleanup

The rest of the tale is filled with a series of chaotic events. Hill's outburst of expletives as she walked to the closest Lululemon is a testament to her shock and humiliation. She had to repeatedly explain to the store workers that the feces on her jeans was not hers. Eventually, she walked out with a new pair of leggings at a discount, a somewhat ironic consolation prize for her ordeal.The jeans, rented from Nuuly, added another layer of complexity. Hill went home and washed the jeans twice, ensuring they were clean before returning them. She admits that her mind was not in the right state during this time, all she could think about was getting rid of the contaminated clothing.

Section 3: Nuuly's Response and Branding

Nuuly's social media team responded to Hill's video over the weekend. In an emergency meeting, they discussed how to handle the situation. The brand leaned into the same Pepé the King Prawn meme, showing their ability to handle a difficult situation with humor and empathy.Nuuly confirmed that the jeans had been taken out of circulation and emphasized their strict cleaning and inspection processes. "We felt the best response to this was to rely on our brand fundamentals of empathetic customer service and humor-forward creativity," said Kirsten Henri, Creative Director of Nuuly. They also shared that Hill remained a subscriber and continued to use Nuuly, highlighting their commitment to their customers.

Section 4: The Impact and Lessons Learned

Hill's video has continued to bring in likes, follows, and comments, making it a memorable chapter in her life. While it may not be the most flattering story for her to gain attention, she finds it hilarious. She jokes about how her friend was surprised that this was the thing that got her viral.Looking back a year later, Hill says the incident is still her "family's favorite story." It serves as a reminder of the unexpected events that can occur in life and how we handle them. Nuuly's response also shows their understanding and support for their customers in difficult situations.In case another finds themselves in a similar predicament with excrement on rented clothing, Nuuly has confirmed that they will not charge users. This gesture of goodwill has endeared the brand to many.