Television
Nexstar's CW Network Embarks on a Transformative Journey
2024-10-16
Nexstar's CW Network Undergoes Transformative Leadership Shift
In a significant move, the individual holding the prestigious position of Network President for The CW will be departing the role on October 31st, as confirmed by the entity majority-owned by Nexstar Media Group. This transition marks a pivotal moment for the network, as it navigates a strategic transformation under new leadership.Charting a New Course for The CW's Future
Veteran Executive Departs, Advisor Role Awaits
Dennis Miller, who has served on Nexstar's Board of Directors for a decade, will be stepping down from his role as President of The CW on October 31st. However, he will continue to serve in an advisory capacity through the end of 2024, providing his expertise and guidance during this transitional period.Passing the Torch to a New Era
According to media reports, Brad Schwartz, the former President of Entertainment, is poised to succeed Miller as the network's new leader. This change in leadership is expected to usher in a new era for The CW, as it navigates the evolving media landscape.Transforming The CW's Programming Landscape
During his tenure, Miller has overseen the network's "strategic transformation," which has included a significant shift in programming. The CW has moved away from its traditional focus on young adult-targeted shows, such as "Riverdale," and has instead embraced a more diverse lineup that includes live sports and entertainment programming, including the addition of LIV Golf coverage and WWE NXT wrestling.Driving Growth and Enhancing Value
According to the network, the new programming lineup has generated "some of the highest ratings for the network in years," indicating a positive response from viewers. The CW has also expanded its offerings to include game shows, such as "Trivial Pursuit" and "Scrabble," further diversifying its content.Nexstar's Vision for The CW's Future
Nexstar Chairman and CEO Perry Sook expressed his gratitude for Miller's leadership, stating that the network is now "well positioned for continued success." Sook acknowledged the significant transformation that has taken place under Miller's guidance, including the installation of a new leadership team and the broadening of the network's programming appeal.Navigating the Evolving Media Landscape
The transition in leadership at The CW comes at a critical juncture, as the media industry continues to undergo rapid changes. The new president will be tasked with driving growth and enhancing the value of the network's affiliations, while adapting to the shifting preferences and consumption habits of viewers.Embracing a Diverse and Engaging Content Slate
With the introduction of live sports, entertainment programming, and game shows, The CW is positioning itself to appeal to a wider audience. This diversification of content is seen as a strategic move to strengthen the network's position in the ever-competitive media landscape.Charting a Promising Future for The CW
As Miller departs his role, he expressed optimism about the network's future, citing the "highest ratings The CW has seen in years" and the long-term contracts in place for premium live sports. This positive outlook suggests that the network is well-positioned to continue its transformation and capitalize on the evolving media landscape.