Transforming its monthly Africa show, Bloomberg Television introduces Next Africa, a rebranded platform that consolidates television, podcast, and newsletter coverage into one cohesive brand. This new format offers extensive news and analysis from the realms of finance, business, and beyond, ensuring viewers and readers stay informed about Africa's evolving landscape.

Unveiling the Future of African Business and Finance

Next Africa, anchored by Jennifer Zabasajja, Chief Africa Correspondent for Bloomberg Television, broadcasts live from Johannesburg, Kigali, and Lagos. These locations provide on-the-ground insights and real-time updates on the continent’s most critical developments. The show delves deep into the forces shaping Africa’s future, offering an unparalleled perspective on emerging trends and challenges.

Pioneering On-Ground Reporting Across Key African Cities

The expansion of Next Africa signifies Bloomberg’s commitment to delivering comprehensive coverage of Africa’s financial and business sectors. By integrating live reporting from Johannesburg, Kigali, and Lagos, the show captures the pulse of these dynamic cities. Each location brings unique stories and perspectives, enhancing the depth and breadth of the content. For instance, Johannesburg, as a financial hub, provides critical insights into South Africa’s economic policies, while Kigali offers a window into East Africa’s rapid technological advancements. Meanwhile, Lagos highlights Nigeria’s pivotal role in West Africa’s economic landscape.Moreover, this multi-city approach ensures that viewers receive timely and accurate information on regional developments. The show’s ability to cover breaking news and long-term trends makes it an indispensable resource for investors, policymakers, and business leaders. With its focus on real-time coverage, Next Africa sets itself apart as a trusted source for those seeking to understand the complexities of Africa’s economic environment.

Bridging Regional Morning Shows with Global Insights

Jennifer Zabasajja’s involvement extends beyond Next Africa; she also supports Bloomberg Horizons Middle East and Africa, a regional morning show broadcast from Dubai. Anchored by Joumanna Bercetche, this daily program covers the broader Middle East and Africa region, providing additional context to the continent’s economic narratives. The synergy between these two shows underscores Bloomberg’s dedication to offering holistic coverage of the region.By airing every Monday through Friday, Bloomberg Horizons complements Next Africa’s monthly deep dives. The morning show keeps audiences updated on the latest market movements and policy changes, setting the stage for more detailed discussions during the monthly broadcasts. This dual approach ensures that viewers remain engaged and informed throughout the month, fostering a deeper understanding of Africa’s economic dynamics.

A Strategic Partnership with Commercial International Bank (CIB)

The rebranding of Next Africa is bolstered by a strategic partnership with Commercial International Bank (CIB), Egypt’s leading private sector bank. CIB has signed on as the exclusive sponsor across all formats—TV, podcast, newsletter, digital, and social media. This collaboration not only enhances the show’s reach but also reinforces its credibility and influence within the financial community.CIB’s involvement reflects its commitment to supporting platforms that promote transparency and informed decision-making. As a sponsor, CIB gains access to a global audience, positioning itself as a key player in Africa’s financial ecosystem. This partnership benefits both parties, as CIB can leverage Next Africa’s vast network to showcase its services and expertise, while the show receives valuable support to expand its coverage and production quality.

Expanding Reach Through Multiple Platforms

Next Africa’s content is available through various channels, including live streaming on Bloomberg.com, Bloomberg Terminal subscriptions, and local broadcasts on MultiChoice, AVO TV, and Discover Digital. This multi-platform strategy ensures that the show reaches a wide and diverse audience, from institutional investors to individual enthusiasts.The integration of these platforms allows Next Africa to cater to different viewing preferences and time zones. For instance, live streaming on Bloomberg.com enables global audiences to tune in at their convenience, while local broadcasts provide targeted content for regional viewers. Additionally, the availability of the show on Bloomberg Terminal ensures that financial professionals have immediate access to the latest insights and analysis.

Leveraging Bloomberg’s Global Network of Experts

At the heart of Next Africa’s success is Bloomberg’s global network of over 3000 journalists and analysts. This extensive team provides unparalleled access to data, research, and expert opinions, enriching the show’s content and ensuring its relevance. The network’s reach spans continents, allowing Next Africa to offer a truly global perspective on Africa’s financial and business landscapes.This wealth of resources enables the show to explore complex issues in depth, such as the impact of global trade policies on African economies or the role of technology in driving innovation. By tapping into this network, Next Africa delivers well-rounded and insightful coverage that goes beyond surface-level reporting. This approach not only informs but also educates its audience, equipping them with the knowledge needed to navigate Africa’s rapidly changing business environment.