Gray Media has introduced groundbreaking advancements for the upcoming Super Bowl, set to take place on February 9th. Utilizing NextGen TV technology, Gray Media will deliver High Dynamic Range (HDR) broadcasts through its Fox affiliates in eight key markets. This initiative promises viewers an unparalleled visual experience, showcasing vibrant colors and enhanced contrast. Additionally, the company has launched GameLoop, a free gaming channel available on NextGen TVs, adding an interactive dimension to television viewing. The deployment of these technologies aims to elevate the enjoyment of live sports events, offering fans superior picture quality and engaging entertainment options.
The rollout of HDR broadcasts marks a significant milestone in television technology. For the Super Bowl, viewers in select markets such as New Orleans, Greenville-Spartanburg, Birmingham, Portland, and Mobile will have the opportunity to witness the game in Dolby Vision and HDR10+ formats. These enhancements provide a more immersive viewing experience by delivering richer colors and deeper contrasts. Gray Media's Chief Operating Officer, Sandy Breland, emphasized that live sports events are ideal showcases for NextGen TV's vivid imagery and immersive audio. This upgrade allows millions of fans to enjoy top-tier picture and sound quality over-the-air and at no additional cost.
Beyond enhancing sports coverage, Gray Media has introduced GameLoop, a novel gaming channel accessible via NextGen TVs. Available in Atlanta and New Orleans, GameLoop features classic games like Pac-Man and Tetris, playable using a remote or mobile phone. The platform also includes Planet Crossword, an innovative collaborative crossword puzzle designed specifically for television. Rob Folliard, Senior Vice President of Gray Media and Chairperson of PearlTV, highlighted that NextGen TV opens up numerous possibilities to enrich viewer experiences. The company plans to expand GameLoop to more markets in the near future, continuing its commitment to advancing TV technology.
As Gray Media continues to roll out NextGen TV features, it sets a new standard for broadcast innovation. The integration of advanced HDR and interactive gaming channels not only enhances the Super Bowl viewing experience but also paves the way for future developments in television technology. By leveraging cutting-edge broadcasting methods, Gray Media ensures that audiences can enjoy high-quality, engaging content without any extra charges. This strategic move underscores the company's dedication to delivering superior entertainment options to viewers across multiple markets.