Nippon TV Appoints Satoru Hiramatsu to Lead Global Content Expansion

Nippon TV, the renowned Japanese entertainment network, has announced the appointment of Satoru Hiramatsu as the new Managing Director of Global Content Business. Hiramatsu, previously from Nippon TV's linear and streaming programming division, will now report directly to Yuzo Kuwahara, Operating Officer and President of Content Business, replacing Mikiko Nishiyama who is now Executive Advisor of Global Strategy Headquarters.

Unlocking the Global Potential of Japanese Content

Expanding Nippon TV's International Footprint

In his new role, Hiramatsu will oversee the global content sales and promotion team, responsible for the company's internationally acclaimed formats such as Dragons' Den/Shark Tank, Old Enough!, and Mother. His primary focus will be to further expand Nippon TV's presence in the global entertainment industry, leveraging the network's rich content library and creative talent.Hiramatsu expressed his enthusiasm for the new position, stating, "Nippon TV is one of Japan's leading content companies, with the longest history among private television networks and consistently earning the highest ratings in the country. Several of our formats, including Dragons' Den/Shark Tank, Old Enough!, and Mother, have already garnered international acclaim. However, Nippon TV still holds a wealth of equally creative formats and ideas that have yet to be fully introduced to the world."

Capitalizing on the Rising Demand for Japanese Content

Hiramatsu believes that the global content market is witnessing a surge of interest in Japanese-origin content, not only in the realm of anime but also in live-action formats. "My goal is to promote these new IP in a timely and compelling manner," he said. "At Nippon TV, we aim to play a pivotal role in amplifying this wave by working closely with our global partners."With his extensive experience in the industry, Hiramatsu is well-positioned to lead Nippon TV's global expansion efforts. He began his career at the network's news department, covering national and international events, including the September 11th terrorist attacks and the East Japan earthquake and tsunami. Hiramatsu's diverse background, spanning news reporting, advertising sales, and content programming, has equipped him with a deep understanding of the industry's dynamics and the evolving preferences of global audiences.

Leveraging Nippon TV's Proven Track Record

Hiramatsu's appointment comes at a crucial time for Nippon TV, as the network seeks to capitalize on the growing international demand for its content. The company's proven track record in producing hit formats, such as the globally successful Dragons' Den/Shark Tank, Old Enough!, and Mother, has already established Nippon TV as a force to be reckoned with in the global entertainment landscape.Under Hiramatsu's leadership, Nippon TV aims to further amplify its international presence and introduce a wider range of its creative content to global audiences. By leveraging the network's extensive library and fostering strategic partnerships, Hiramatsu is poised to drive Nippon TV's expansion into new markets and solidify the company's position as a leading exporter of Japanese entertainment.