The country music landscape is set to witness a significant transformation as Opry Entertainment Group (OEG) ventures into the festival industry. By acquiring a majority stake in Southern Entertainment, OEG aims to broaden its reach and enhance its offerings to an expansive and dedicated fan base. This strategic move underscores OEG's commitment to fostering unforgettable experiences for both artists and fans alike. The acquisition brings together two entities that share a profound passion for live music events, positioning them to explore new markets and develop innovative artist-centered experiences.

Southern Entertainment has established itself as a formidable player in the country music festival scene since its inception in 2015 by Bob Durkin and Rob Pedlow. The company has successfully organized over 500 music events, with notable festivals such as the Carolina Country Music Fest in Myrtle Beach, Barefoot Country Music Fest in Wildwood, and Lovin’ Life Music Fest in Charlotte. These events have not only captivated audiences but also provided platforms for emerging and established artists. With this partnership, Southern Entertainment will continue to be led by Durkin and Pedlow, ensuring continuity and expertise in delivering high-quality music experiences. Patrick Moore, CEO of OEG, expressed enthusiasm about the synergy between the two organizations, highlighting the complementary nature of their respective audiences.

This collaboration marks a pivotal moment for the music festival industry, reflecting a broader trend of consolidation and expansion. As major players like KKR and CTS Eventim have recently made significant acquisitions, the sector is experiencing rapid growth and evolution. OEG’s integration of its artist development programs into Southern Entertainment's festival lineup promises to provide more opportunities for up-and-coming talent. By joining forces, the combined entity plans to deepen its commitment to supporting artists at all stages of their careers, creating a vibrant ecosystem that nurtures creativity and fosters lasting connections between performers and their fans. This alliance exemplifies the power of collaboration in driving innovation and growth within the music community.