Unlock the Potential of Advanced CTV Advertising with Synamedia and OSN

Advantages of OSN's Advanced CTV Advertising

OSN ensures a higher share of voice (SOV) for partner brands by having ad-skipping restrictions and fewer ads compared to other CTV platforms. This leads to increased ad recall and reduced ad fatigue. It also allows luxury brands and niche advertisers, who traditionally relied on digital-only campaigns, to access premium 'big screen' TV advertising.

Director of Ad Sales at OSN, Hamid Davari, expressed excitement about this transformative advertising solution. He stated, "We're thrilled to launch this as it allows us to deliver unparalleled value to advertisers and audiences alike. With targeted advertising already integrated on our streaming platforms, linear TV remains a cornerstone of our strategy. And with Synamedia Iris, we've gone from having no measurable data for campaigns to offering the most advanced solution available."

The Foundation of Advanced Ad Insertion

OSNtv's Direct-to-Home (DTH) set-top boxes provide the foundation for this advanced ad insertion. Nielsen research shows that OSN's DTH households are highly sought after, with above-average disposable income. This makes them difficult to reach through free-to-air TV or streaming platforms.

This unique positioning gives advertisers a chance to connect with a valuable audience that might otherwise be hard to reach. It showcases the power of combining traditional linear TV with advanced advertising technologies.

Collaboration and Innovation Driving Success

Synamedia Iris's modular SaaS architecture integrates seamlessly with OSNtv's existing ad ecosystem. It works in tandem with the Magnite SpringServe ad server, enabling digital-like targeting, programmatic capabilities, and granular reporting for linear broadcast inventory.

Senior Director of Advanced Advertising at Synamedia, Guy Southam, emphasized the significance of this partnership. He said, "This partnership with OSN Group marks a major leap forward for TV advertising in the region. Synamedia Iris combines the power of linear broadcast with the precision of digital targeting, giving advertisers the tools they need to connect with highly valuable audiences while optimizing campaign performance in real-time."

The rollout has already begun in the UAE and Saudi Arabia, with plans to expand across the GCC and Egypt by the end of 2024. This indicates the growing importance and potential of advanced CTV advertising in the region.